Title: Explain how market segmentation is used to identify a target market.
Course: Game Design and Development (10205-I) > Section: Examining Marketing Strategies

Explanation should include how the population is divided into subgroups according to common characteristics to discover and focus on a promising target market.

Process/Skill Questions:

- How is data collected for marketing purposes?
- What are the benefits of market segmentation?
- How is mass marketing different from targeted marketing?