Title: Identify the main categories of tourism.
Course: Travel and Tourism Marketing, Advanced (16152) > Section: Relating Sales and Marketing to Travel and Tourism

Identification could include local, national, and international tourism and categories such as

- outdoor recreational
- environmental
- ecotourism
- religious
- cultural/heritage
- historically
- adventure
- culinary
- business
- niche (wellness, retreats, film, tourism).

Process/Skill Questions:

- What are the characteristics of an epicurean?
- What role does Brand USA play in marketing the USA to the rest of the world?
- What are destination marketing organization (DMOs) and world trade organization (WTOs)? Why are these organizations important in the travel and tourism industry?
- What are the contributions of each category of tourism to a local economy?
- Which types of transportation play a vital role in the travel and tourism industry?
- What are the newest categories of tourism, and how have they affected the industry?