Title: Teacher Resources
Course: Travel and Tourism Marketing, Advanced (16152) > Section: ADDITIONAL COURSE INFORMATION

DECA Resources

The following official DECA resources support the alignment outlined in this document and provide guidance for instructional integration and competitive event preparation:

- Hospitality Services Team Decision Making Even
- Hospitality and Tourism Operations Research Guidelines
- Hospitality and Tourism Professional Selling
- Hotel and Lodging Management Series
- Principles of Hospitality and Tourism
- Quick Serve Restaurant Management Series
- Restaurant and Food Service Management Series
- Travel and Tourism Team Decision Making
- DECA Competitive Events Program Overview
- DECA Advisor Professional Learning and Classroom Resources
- DECA Direct
- DECA Corporate Challenges

These resources provide detailed descriptions of competitive events, performance indicators, and instructional strategies that directly align with the competencies embedded in this course.

Web Resources for Travel and Tourism Marketing

Based on the tasks reviewed, here are the primary web resources and industry organizations that align with the Virginia CTE curriculum and DECA competitive events:

Industry Research & Data

- S. Travel Association: The leading source for travel industry data, economic impact reports, and national travel trends.
- Virginia Tourism Corporation (VTC): Essential for Tasks 49–50. Access the "Virginia Is For Lovers" campaign assets, state-wide economic impact data, and regional marketing profiles.
- STR (Smith Travel Research): The gold standard for hotel industry data, including occupancy, ADR (Average Daily Rate), and RevPAR (Revenue Per Available Room).

DECA Competitive Events

- DECA Guide & Exam Blueprints: Provides the specific Performance Indicators (PIs) for the Hospitality and Tourism cluster exams.
- DECA Direct Online: Useful for finding "real-world" case study examples and industry news to use in the classroom.
- ShopDECA: Access to past competitive event exams and role-play scenarios for practice.

Professional Certifications & Standards

- American Hotel & Lodging Educational Institute (AHLEI): Resources for industry-recognized certifications like the Certified Guest Service Professional (CGSP).
- Travel Professional Academy (TPA): Provides training modules specifically for travel agency and tour operator career paths (Tasks 76–80).