Title: Analyze travel and tourism market research data to identify trends and patterns.
Course: Travel and Tourism Marketing, Advanced (16152) > Section: Conducting Market Research to Identify Opportunities in the Travel and Tourism Industry

Analysis should include common types of planning tools, such as the following:

- Situation (i.e., analysis of an existing business)
- Market (i.e., analysis of potential demand for a new business)
- Feasibility (i.e., analysis of potential demand and anticipated profit)

Analysis should identify trends, patterns, and other results, using spreadsheets, graphs, and other tools.

Process/Skill Questions:

- What trends are shaping the market right now?
- How can computer tools facilitate the analysis of statistical patterns?
- What are the benefits of a situation analysis in relation to market segmentation?
- How often should a business conduct a situation analysis? A market analysis? Why?
- What are the benefits of a business analyzing internal strengths and weaknesses?
- What are some opportunities and threats that a new business may face?