Title: Identify threats to a marketing campaign.
Course: Travel and Tourism Marketing, Advanced (16152) > Section: Implementing Marketing and Sales Based on Safety, Social, and Environmental Concerns

Identification should include sociological and technological hazards, such as the following:

- Crime
- Civil disorder
- Terrorism
- Structural collapses
- Fire
- Natural disasters
- Hazardous materials
- Air safety
- Cruise safety
- Road conditions
- Rail conditions
- Food contamination
- Mass cancellations
- Economic downturn
- Negative social media

Process/Skill Questions:

- Why is it important to anticipate threats?
- What is the best way to prepare for hazards that can threaten the implementation of a marketing plan?
- How have threats affected marketing plans in recent years? What can be learned from this?