Title: Create a travel and tourism marketing plan.
Course: Travel and Tourism Marketing, Advanced (16152) > Section: Conducting Market Research to Identify Opportunities in the Travel and Tourism Industry

Creation should include the traditional components that address initial efforts (e.g., market research and analysis), implementation (e.g., marketing strategies), and evaluation (e.g., action plans).

Teacher Resource:

Hospitality and Tourism Operations Research, DECA Inc. Competitive Events

Process/Skill Questions:

- Why is a marketing plan important to a business?
- What are the parts of a marketing plan?
- What resources are needed to develop a marketing plan?
- What is the importance of communicating a marketing plan to the employees?
- How can the effectiveness of a marketing plan be assessed?
- How can market research provide information to improve a marketing plan?