Title: Identify trends in the hospitality industry.
Course: Hospitality, Tourism, and Recreation I (16999-I) > Section: Examining the Hospitality Industry

Identification should include trends such as

- changes in the area (e.g., economic and technological)
- fluctuations (e.g., population)
- growth of new businesses
- marketing techniques
- advertising.

Process/Skill Questions:

Thinking

- How can property owners and managers anticipate future employment needs?
- How can property owners and managers benefit from current industry statistics and research?
- What changes have taken place in the hospitality industry and what prompted these changes?

Communication

- How can management communicate with local business leaders to gain an accurate picture of the future?
- How can the Internet be used to learn about the changes in the economy? The demographics of the area?

Leadership

- Why should the leadership team be aware of changes in the local government, business community, and social structure of the area?
- How can these changes affect the hospitality industry?

Management

- What resources are available to management for learning about trends that may affect employment demands?
- How can management learn advertising techniques for the facility?
- How have the latest technological trends influenced advertising?