Title: Demonstrate marketing strategies.
Course: Cosmetology III (19101-III) > Section: Examining Business Skills and Salon Management

Demonstration should include how salon owners and employees market business and self to build clientele. It should also include determining profits and losses for the business (i.e., profit and net worth of business).

Process/Skill Questions:

- What types of advertisement are available for a hair stylist?
- Why is word-of-mouth the best form of advertising?
- Why is short-term and long-term business planning necessary, and how should one plan a yearly salon calendar?