Marketing may include

• establishing a marketing budget and calendar
• identifying product market
• creating a business logo
• creating a tagline
• launching a website
• joining agribusiness associations
• attending agribusiness events
• advertising products and/or services
• providing excellent customer service
• measuring marketing effectiveness.

Process/Skill Questions:

• What are ways to display agricultural products?
• When would one need to have SDS at the display? Why are they important?

Teacher Resource: Marketing Plan CDE, Virginia FFA