Explanation should include

• identifying data sources
• determining needed information
• choosing survey methods
• formulating questions
• collecting data
• interpreting and analyzing findings
• determining pros and cons of various data sets
• analyzing data
• researching consumer lifestyles
• gaining an understanding of customers’ needs
• being able to show the customer how to meet their needs
• using data cycles for continuous improvement.

Process/Skill Questions:

• What can be learned from customer surveys?
• How can social media be used to conduct a survey?
• What are some methods for conducting customer surveys?
• What is a focus group?
• How can a focus group help improve the business?
• How does one determine what information is necessary for the survey?
• What are some methods of identifying customer needs?
• What determines if something is a want or a need for a consumer?
• When is conducting a survey appropriate? What kind of survey should be used? How can the customer give immediate feedback?

Teacher Resource: Agricultural Issues Forum, Virginia FFA