Title: Create a customer profile and persona for the desired target market.
Course: Make It Your Business (12151-12) > Section: Preparing a Marketing Strategy

Creation should include information such as

- age
- income level
- ethnic background
- occupation
- attitudes
- lifestyle
- geographic residence.

Process/Skill Questions:

- What factors influence why people purchase products?
- What factors increase customer loyalty?
- Why might customer preferences change over time?
- Why is it important for businesses to continuously evaluate and modify their customer profile?
- What types of data and analytics can marketers look at to create a customer profile?