Title: Identify the components of a business plan.
Course: Make It Your Business (12151-12) > Section: Understanding a Business Plan

Identification should include

- executive summary
- description of the business (e.g., location, customers, form of ownership)
- problem
- customer segments
- unique value proposition (UVP)
- solutions
- channels/pathways to customers
- revenue streams
- cost structure
- key metrics
- competitive advantage
- conclusion
- appendix.

Teacher Resource:

Start-Up Business Plan

Process/Skill Questions:

- Why is research necessary when writing a business plan?
- Why might the executive summary be more important than the body of the business plan?
- What additional information would appear in the appendix of the business plan?
- What are resources for business plan writing?
- Why should allocation or distribution of future, theoretical profits be included in a business plan?
- Why is it important to chart the first five years of the company’s growth and goals within the business plan?