Title: Identify the components of the marketing mix.
Course: Hospitality, Tourism, and Recreation I (16999-I) > Section: Defining Marketing and Sales Strategies

Identification should include

- product
- price
- promotion
- place
- people
- presentation.

Process/Skill Questions:

Thinking

- How is the price set when developing a new product?
- What current trends affect pricing?

Communication

- What are techniques to increase sales of the brand or product?
- What are the options for product distribution in specific marketing segments?

Leadership

- Why is it important to correlate product sales performance elements to demographics?

Management

- How does management identify consumer spending?