Title: Determine the target market and competition for selected products and/or services.
Course: Marketing Management (12166) > Section: Exploring Marketing Research and Segmentation

Determination should include

- defining the terms
  - target market
  - market segment discriminators
  - Competition

- applying the concepts of market identification and segmentation to the selection of a target market according to competitors’ products and/or services and according to a customer profile, to include considerations related to
  - demographics
  - geographical location
  - psychographic characteristics
  - behavior

- identifying the customer profile or persona.

Process/Skill Questions:

- What factors are analyzed to assist in determining the target market selected for a company and/or its products?
- What is mass marketing and why do most businesses not use it?
- What is market segmentation, and how does it relate to a target market?
- How do marketers identify competitors?
- How does a business differentiate itself from its competitors?