Identification should include
- researching your name or company online
- tracking product feedback through online sales
- conducting case study analyses
- identifying appropriate vs. inappropriate language
- identifying ways to correct perceived damage to a reputation.
Process/Skill Questions:
- How does online reputation management (ORM) work?
- What are the possible effects to your academic and career advancement of inappropriate information appearing on your social media?
- What role does diversity play in a digital business?