Title: Explain product, service, and the product and/or service mix.
Course: Marketing Management (12166) > Section: Understanding Product and Service Marketing

Explanation should include definitions of the terms product, service, and product and/or service mix and an examination of illustrative examples of each.

Process/Skill Questions:

- What is difference between a product and a service?
- Why is the product and/or service mix an important part of the business’ image?
- What is the difference between a marketing mix and a product mix?
- When would management modify the product mix through expansion or contraction?
- How might a product create a service opportunity for a business?