Title: Define terms related to marketing information.
Course: Marketing Management (12166) > Section: Providing an Overview of Marketing

Definition should include the following terms as they relate to marketing information:

- Market segmentation
- Demographics
- Psychographic
- Geographic
- Behavioral.

Process/Skill Questions:

- How do companies use marketing research to remain competitive in a global environment?
- How is marketing information useful to a start-up company?
- How does marketing research influence each of the marketing functions?
- How does one develop a marketing information system?
- How is marketing information system used to create customer insights?