Title: (Optional) Develop an action plan.
Course: Marketing Management (12166) > Section: Developing the Marketing Strategy

Development of an action plan should include

- gathering resources needed
- building the action plan, including a budget of possible costs
- correlating the action plan to the strategic plan, adhering to vision and mission
- determining the timeframe for execution and duty assignments
- implementing the action plan
- completing a final analysis
- reevaluating the plan.

Process/Skill Questions:

- Why is an action plan important to the effective marketing of products and services?
- What is the relationship between the action plan and the strategic plan?
- How is the decision-making process employed in developing an action plan?
- Why is budgeting an important aspect of the action plan?
- Why is it important to reevaluate the plan?