Title: (Optional) Develop a marketing strategy for a nonprofit business.
Course: Marketing Management (12166) > Section: Examining Nonprofit Marketing

Development should include

- database/customer relationship management (CRM) development
- stakeholder identification (e.g., volunteers, donors, members, spokespeople)
- goal-setting
- fundraising (time, money, volunteers, contacts/third-party partnerships)
- ways of selling via special events
- promotion/education about the cause.

Process/Skill Questions:

- How do nonprofits identify their stakeholders?
- How do nonprofits use social media to reach their stakeholders and meet their goals?
- How does event marketing tie into nonprofit marketing strategy?
- Why do nonprofits try to involve influencers and for-profits in their causes?
- Why is it important to have someone managing all the data for donors, volunteers, and members?