Title: Describe digital marketing.
Course: Marketing Management (12166) > Section: Marketing Applications in Digital Marketing

Description should include

- SEO
- SEM (pay-per-click and organic)
- email and mobile
- blogging
- examples of how a website might conduct marketing.

Process/Skill Questions:

- What is multichannel selling?
- What is pay per click?
- What is cost per impression?
- What are the differences among pure click, brick-and-click, and click-to-brick retailers?
- What is a conversational AI?
- How do AI and machine learning (ML) technology enable marketers to reach out to their target audience?