Title: Define marketing success.
Course: Marketing Management (12166) > Section: Providing an Overview of Marketing

Definition should include:

- Company goal(s)
- Analysis of  product and/or service
- Measurable marketing objective(s)
- Measurement and controls
- Business revenue
- Business longevity
- Management of expectations
- Continuous process improvement

Process/Skill Questions:

- How does a company determine the success of marketing efforts?
- What are reliable tools for measuring marketing success?
- Why should companies measure their  marketing activities against the sales they generate?
- Why is it important for companies to examine marketing failures?