Title: (Optional) Present marketing research findings in a written and an oral report.
Course: Marketing Management (12166) > Section: Exploring Marketing Research and Segmentation

Presentation should include the following:

- Executive summary
- Introduction of the research problem
- Explanation of the selection of data-gathering methods
- Description of the research process
- Analysis of data
- Graphical presentations of data
- Conclusions drawn from data analysis
- Recommendations for an action based on conclusions
- Citation of sources
- Respect for proprietary restrictions

Process/Skill Questions:

- What audiences might benefit from the information gathered in this research?
- What are ways to enhance a presentation?
- Why are charts and graphs effective ways to present findings?
- Why is it important to explain data gathering methods and cite sources?