Title: Describe types of sales and marketing promotions.
Course: Marketing Management (12166) > Section: Managing Promotion

Description should include types of sales promotions such as

- social media influencers
- contests
- sweepstakes
- samples
- coupons
- incentives
- rebates
- promotional codes
- reduced price
- free goods
- visual merchandising.

Process/Skill Questions:

- What are real-world examples of sales promotions by brick-and-mortar businesses and by Internet-based businesses? How do these compare?
- How can a brick-and-mortar business use the Internet as part of its promotional mix?
- Why must domestic promotional themes be carefully reconsidered prior to launching a global campaign?
- What sales promotions boost brand awareness? Which sales promotions increase sales?
- How does visual merchandising help to create a desire for a product and/or service?
- How can a business improve the performance of sales and marketing promotions?