Determination should include the concepts of
- market penetration pricing
- price skimming
- competitive edge
- profit.
Process/Skill Questions:
- What is an advantage of using penetration pricing?
- When is price skimming most effective?
- How does market-penetration pricing affect profit? How does price skimming affect profit?
- How do the pricing strategies affect overall company and brand image?
- What are the consequences of using each pricing strategy in relation to customer perceptions?