Title: Describe strategies for a nonprofit to create awareness, support, and revenue.
Course: Marketing Management (12166) > Section: Examining Nonprofit Marketing

Description should include

- developing relationships with businesses, donors, patrons, and media
- growing the membership base
- building an online and offline presence
- using direct mail
- planning events, both virtual and in-person
- using social media and/or influencers.

Process/Skill Questions:

- Why is it is important to have software to manage the data about volunteers, members, and donors?
- How have nonprofits adapted their events from in person to virtual?
- How do nonprofits use influencers to create awareness and raising funds?
- How do nonprofits involve celebrities and for-profit businesses to create awareness and raise funds?