Title: Describe uses of social media networks in marketing communication.
Course: Marketing Management (12166) > Section: Marketing Applications in Digital Marketing

Description should include the identification of social networking sites and the audience(s) and strategies for each and how they are used for business-to-business, business-to-consumer, consumer-to-business, and consumer-to-consumer (i.e., viral or word-of-mouth) marketing.

Process/Skill Questions:

- How can social media help reach marketing goals?
- Why is it important to have a content strategy when using social media marketing?
- Why should an organization have a social media policy?
- What are examples of a social media crisis? How should an organization respond?
- What are the advantages and disadvantages of using social media networks to maintain marketing communication?