Title: Syllabus
Course: Marketing Management (12166)

Copyright 2021

Virginia Assignment Code: 8132

Suggested Grade Level: 11, 12

Duration: 36 weeks

Prerequisites: None

CTSO: DECA

Course Description:

This course is designed for high school students who plan to attend college with a concentration in marketing, business, or management and/or who have plans to manage or own a business. Students will be exposed to all aspects of marketing and management, including branding, digital marketing, promotion, communication, and career opportunities in marketing. This course will prepare students for industry certifications (including the College Level Examination Program [CLEP] examination, which may lead to them earning college credit at many accredited colleges and universities across the country). Contextual instruction and student participation in co-curricular career and technical student organization (CTSO) activities will develop leadership, interpersonal, and career skills. High-quality work-based learning (HQWBL) will provide experiential learning opportunities related to students' career goals and/or interests, integrated with instruction, and performed in partnership with local businesses and organizations.

Credentials, Course Sequences, and Career Clusters/Pathways can be found here:

https://www.cteresource.org/career-clusters/marketing/marketing-management/