Title: Trace the history of marketing.
Course: Marketing Management (12166) > Section: Providing an Overview of Marketing

Tracing the history should include

- explanations in chronological order of the major events and movements in the history of marketing (e.g., the customer-centered concept, self-service, discounters, electronic commerce)
- an account of the evolution of marketing, from basic concepts of economics and advertising into its own discipline.

Process/Skill Questions:

- What are five significant events in marketing history? Why is each important?
- What does the marketing timeline reveal about the industry?
- How has the application of marketing philosophy evolved?
- What does it mean to say, “Marketing is as old as civilization itself.”?
- What is the difference between outbound marketing and inbound marketing?