Title: Identify the advantages and barriers to international marketing.
Course: Marketing Management (12166) > Section: Marketing Products and Services Internationally

Identification should include

- advantages
  - availability of expanded market opportunities
  - availability of human and natural resources, cost of labor

- disadvantages
  - highly unstable governments and currencies
  - government regulations
  - tariffs
  - cost of labor.

Process/Skill Questions:

- What are the common barriers faced by international businesses?
- How do governments influence international marketing?
- Why would a government want to control foreign trade?
- How does international marketing affect the price that U.S. consumers are willing to pay for products made in the U.S.?
- How has the international marketplace affected the value of the U.S. dollar?
- Why would U.S. companies outsource some of their marketing functions?