Title: Describe how the use of a budget affects marketing and planning.
Course: Marketing Management (12166) > Section: Budgeting Marketing Efforts

Description should include how the level of profit and ROI affect marketing mix decisions.

Process/Skill Questions:

- How does the budgetary process affect marketing mix decisions?
- Why is the budgetary process important in the strategic planning process?
- How does the budgetary process affect product and/or service mix decisions?