Title: Describe methods and strategies for managing change in an organization.
Course: Marketing Management (12166) > Section: Examining the Organizational Structure

Description should include

- how companies adapt to change in the marketplace
- how companies implement and communicate change, such as
  - changes in leadership and organization, including downsizing
  - changes in name, brand, and/or image
  - changes in product development such as new product lines and existing product modification
  - changes in facility location.

Process/Skill Questions:

- What are examples of changes in the marketplace to which a company might have to adapt?
- Why might a company decide to change its name?
- What are some recent examples of companies implementing changes to established brands?
- What are some reasons a company might decide to relocate to a different facility?
- How can changes made in an organization potentially affect the customer in a positive way and in a negative way?