Title: Explain the basic principles of business ethics and their importance.
Course: Marketing Management (12166) > Section: Examining Ethics

Explanation should include a definition of business ethics and examples of ethical issues related to

- company reputation
- stakeholder groups
- deceptive practices
- unsafe products or facilities
- conflicts of interest
- quality assurance concerns.

Process/Skill Questions:

- How does ethical behavior affect the image of a business?
- What values should be reflected in a business code of ethics?
- Who decides what is ethical in the business world?
- How is ethical behavior related to employee and consumer safety?
- What is the difference between ethics and morals? How do they relate?