Title: Differentiate between nonprofit versus for-profit marketing.
Course: Marketing Management (12166) > Section: Examining Nonprofit Marketing

Differentiation should include the marketing and fundraising strategies for a nonprofit business (e.g., museums, United Way, Susan G. Komen) versus a for-profit business.

Process/Skill Questions:

- How are nonprofit and for-profit businesses similar?
- How are nonprofit and for-profit businesses different?
- Why is event marketing so important in nonprofits?
- How is social media used to promote nonprofits?
- Why do nonprofits use similar marketing strategies to those used by for-profit businesses?