Analysis should include describing

• marketing strategies used by food manufacturers
• traditional: TV ads, coupons, in-store displays
• digital: social media campaigns, influencer endorsements, targeted ads
• product design: packaging colors, health claims, sustainability messaging

• the effects of marketing and labeling on food choices

• • fact-based: nutrition facts, ingredient lists, allergen warnings
  • marketing claims: organic, natural, low-fat, protein-packed
  • consumer trust and misinformation.

Process/Skill Questions:

Thinking

• How can information on package labels help consumers make healthy choices?
• What are the consequences of not using label information when deciding whether to purchase a food item?
• How do digital ads and social media influence food choices compared to traditional ads?
• What is a health halo effect?
•  What role do health halos (e.g., gluten-free, plant-based play in consumer decisions?

Communication

• What techniques are used in marketing to influence food product choice?
• How are companies responsible for accurate label information?
• Why is it important to provide accurate information?
• Who benefits from information on package labels?
• How can consumers use nutrition labels to compare products and make healthier choices?
• What responsibilities do companies have in preventing misleading claims?
• How does clear labeling benefit families, schools, and communities?

Leadership

• What might motivate the federal government to change its requirements for nutrition labels?
• How can consumers influence the content of labels?
• Why might the government update nutrition label requirements to address public health concerns (e.g., added sugars, allergens)?
• How can student advocacy or community feedback influence labeling laws?

Management

• How do label guidelines and laws hold companies accountable for food product health and safety?
• What criteria are needed to evaluate nutritional labels?
• What systems ensure companies comply with food safety and labeling laws?
• How can consumers critically evaluate labels to avoid misleading marketing?
• What role do third-party certifications (e.g., USDA Organic, Non-GMO Project) play in accountability?