Title: Analyze various marketing strategies that affect consumer food choices.
Course: Food Science and Dietetics (19254) > Section: Examining Product Development

Analysis should include describing

- marketing strategies used by food manufacturers
  - traditional: TV ads, coupons, in-store displays
  - digital: social media campaigns, influencer endorsements, targeted ads
  - product design: packaging colors, health claims, sustainability messaging

- the effects of marketing and labeling on food choices

  - fact-based: nutrition facts, ingredient lists, allergen warnings
  - marketing claims: organic, natural, low-fat, protein-packed
  - consumer trust and misinformation.

Process/Skill Questions:

Thinking

- How can information on package labels help consumers make healthy choices?
- What are the consequences of not using label information when deciding whether to purchase a food item?
- How do digital ads and social media influence food choices compared to traditional ads?
- What is a health halo effect?
- What role do health halos (e.g., gluten-free, plant-based play in consumer decisions?

Communication

- What techniques are used in marketing to influence food product choice?
- How are companies responsible for accurate label information?
- Why is it important to provide accurate information?
- Who benefits from information on package labels?
- How can consumers use nutrition labels to compare products and make healthier choices?
- What responsibilities do companies have in preventing misleading claims?
- How does clear labeling benefit families, schools, and communities?

Leadership

- What might motivate the federal government to change its requirements for nutrition labels?
- How can consumers influence the content of labels?
- Why might the government update nutrition label requirements to address public health concerns (e.g., added sugars, allergens)?
- How can student advocacy or community feedback influence labeling laws?

Management

- How do label guidelines and laws hold companies accountable for food product health and safety?
- What criteria are needed to evaluate nutritional labels?
- What systems ensure companies comply with food safety and labeling laws?
- How can consumers critically evaluate labels to avoid misleading marketing?
- What role do third-party certifications (e.g., USDA Organic, Non-GMO Project) play in accountability?