Title: Entrepreneurship Infusion Unit

Understanding Entrepreneurship
  Explain the concept of entrepreneurship.
  Explain the importance of social entrepreneurship.
  Describe the entrepreneurial mindset.
  Explain entrepreneurial roots of opportunity.
  Examine career opportunities in entrepreneurship.
Understanding Business Model Development
  Define lean start-up.
  Identify the components of the business model canvas.
Understanding Business Ownership
  Describe common types of business ownership.
  Describe the four types of businesses.
  Describe types of entrepreneurial businesses.
  Identify resources for entrepreneurs.
Understanding Financial Statements
  Describe the purpose of a financial model (pro forma).
  Identify tax-related responsibilities.
Understanding Marketing Principles
  Explain the components of the marketing mix.
  Explain the concept of target market.
  Identify the elements of the promotional mix.
  Describe the marketing functions and their importance.
Understanding Basic Economic Principles
  Explain the law of supply and demand.
  Explain pricing strategies.
  Explain break-even point.
Developing Sales and Customer Service Skills
  Explain the importance of customer service.
  Explain key factors in building and retaining a clientele.
  Demonstrate the steps of the sale.
Planning an Entrepreneurial Venture
  Identify venture opportunities in the school or community.
  Identify the components of a business plan.
  Explain the concept of SWOT analysis.
  Describe business costs.
  Explain the process of projecting initial funding requirements.
Additional Course Information (for instructors only; do not publish for students).
  Student Competency Records
  ENIU Standards Correlations.pdf