Title: Identify venture opportunities in the school or community.
Course: Entrepreneurship Infusion Unit > Section: Planning an Entrepreneurial Venture

Identification should include conducting market research using primary data (e.g., survey, observation, focus groups) and/or secondary data (e.g., government reports and other published sources) to determine school or community needs that an entrepreneur could satisfy.

Process/Skill Questions:

- Why is marketing research important prior to starting a business venture?
- How can a business ensure the validity of marketing research?
- Who uses marketing research?
- What is the difference between primary and secondary data? How can each be useful to entrepreneurs?
- What research methods can be used to assess the needs of the community? Of the school?
- How can the research data be analyzed to develop a business idea?
- How has technology changed the way marketing research is done?
- What are some limitations of marketing research?
- How is marketing research similar to scientific research?
- How can marketing research be used to develop a marketing strategy for a new venture?
- Why is researching industry data an important component of the research process?
- Why is customer privacy important in marketing research?