Title: Explain the importance of customer service.
Course: Entrepreneurship Infusion Unit > Section: Developing Sales and Customer Service Skills

Explanation should include

- the concept that customer service reflects the ability to balance the customers’ needs with the company's policies and profitability
- the importance of customer service in
  - establishing customer loyalty
  - establishing, improving, and maintaining the company's image
  - increasing customer satisfaction
  - creating referrals.

Process/Skill Questions:

- How can a salesperson offer customer service?
- How does customer service complement the sales transaction?
- How do employees who are not in sales or customer service provide customer service?
- How is knowing another language valuable in customer service?
- What potential impact does customer service have on a business?
- How can poor customer service affect a business?
- How can a company determine customer satisfaction?
- What strategies can be used to improve customer service in the retail environment?
- How is customer service in B2B different from customer service in personal selling?
- How can businesses use technology to provide reliable customer service?
- How can businesses use online services (e.g., reviews, social media) to improve customer service?