Development should include
- the elements of a business plan
- executive summary
- business description
- market analysis
- organization management
- sales strategies
- funding requirements
- financial analysis and projections, including break-even analysis
- personal goals (e.g., quality of life)
- marketing, including direct marketing
- defining direct marketing
- identifying local sources for direct marketing
- developing a marketing plan for a specific enterprise
- determination of risks and potential for success.
Process/Skill Questions:
- How can examining other business plans help new owners formulate their own?
- What are the components of a business plan for a local farm business?
- What are the most limiting factors in creating an agricultural enterprise?
- How should a farm enterprise engage in marketing?
- How does one determine the best business type to choose?
- What are the different marketing strategies?