Evaluation should assess such design considerations as
- load time
- readability (i.e., text layout, fonts, contrast with background)
- ease of navigation (e.g., consistently placed navigation links, including a “Home” link)
- page length (e.g., scrolling vs. going to an additional page)
- cross-browser compatibility
- mobile device compatibility
- consistent theme
- appealing, consistent color scheme
- user experience
- purposeful, aesthetically appealing visuals
- functional hyperlinks
- usability
- framework or grid system and division <div> tags used to position text and graphics
- use of multimedia elements (e.g., animation, video, audio)
- styles, code, and other techniques
- accessibility according to Web Accessibility Initiative (WAI) guidelines and 508 compliance.