Title: Market products.
Course: Agricultural Education - Preparation (18003-II) > Section: Investigating Business Operations

Marketing products should include satisfying customers' needs and wants by developing, promoting, and distributing products. Marketing channels could include

  - local television and news media
  - a website
  - social media
  - school newspapers and websites
  - business connections/partners
  - coupons
  - special holiday sales.

Internal marketing tools could include

  - signs
  - endcap displays
  - pamphlets.

Process/Skill Questions:

  - How can effective marketing techniques influence the overall success of the business?
  - Why is it important for a businessperson to be aware of the competition's marketing strategies in relation to its own?
  - Why is it critical for a business to identify its customer base?
  - What might be included on a sign to advertise a Labor Day sale, and how might that look different for a sale held in the spring?

Teacher Resource:

- Marketing Plan CDE