Title: (Optional) Explain the effects of electronic commerce (ecommerce) on business and marketing.
Course: Principles of Business and Marketing (12051-18) > Section: Investigating Technological Trends

Explanation should include

- describing ecommerce
- investigating taxes paid by businesses engaging in ecommerce
- comparing pricing of products and services of businesses engaging in ecommerce with pricing of traditional brick-and-mortar businesses
- describing the processes and uses of online customer profiling
- summarizing security issues related to ecommerce
- examining regulations regarding ecommerce.

Process/Skill Questions:

- How is ecommerce similar to traditional brick-and-mortar marketing? How are the two types of marketing different?
- How does ecommerce make it possible for a virtual company to exist?
- In what way has ecommerce made personalization unique to each customer? Why is this important for marketing?
- How does ecommerce affect the customer base and selling for existing brick-and-mortar businesses?
- What are the advantages and disadvantages of a business using ecommerce as a marketing tool?
- Why are some companies moving away from, while some are moving toward, ecommerce?