Title: Examine the impact of advertising and marketing on consumer demand and decision making in the global marketplace.
Course: Economics and Personal Finance (19262-36) > Section: Developing Consumer Skills

Examination should include a comparison of global advertising and marketing strategies commonly used to sell goods and services (e.g., media, point of sale).

Strategies should represent all elements of the marketing mix, including

- product decisions (e.g., quantity, packaging, branding, physical features)
- pricing decisions (e.g., quality of item, expendable income of, competitors' prices)
- place decisions (e.g., , product image, product price, social media,)
- promotional decisions (e.g., advertising and public relations)
- people decisions (target market).

Examination should also address the impacts of marketing strategies on consumer decisions, with emphasis on advertising features that may be informative and identifying features that may be misleading.