Title: Differentiate between printing processes.
Course: Advertising Design I (05163-I) > Section: Printing an Advertisement

Differentiation should include the benefits and drawbacks of the following processes and products:

- Offset lithography
- Gravure
- Letterpress
- Screen printing
- Flexography
- Large-format inkjet printing
- Digital printing
- Cut vinyl signage

Process/Skill Questions:

- How has large-format inkjet printing changed the outdoor advertising industry?
- What are the differences among offset lithography, gravure, and letterpress?
- What are the uses of screen printing? Of flexography?
- How have technological advances in copiers affected the offset printing industry in cost and efficiency? How have advances affected the production of pre-press graphics?