Title: Prepare a corporate identity package.
Course: Advertising Design I (05163-I) > Section: Applying Design Skills

Preparation should include starting with a logo and conveying a coordinated comprehensive corporate message by creating several products, such as a style manual, signage, and corporate stationery.

Process/Skill Questions:

- What is branding, and why is it important to a corporation?
- Should a logo be designed for the long term or short term? Explain.
- What are the long-term considerations when designing a corporate identity package?
- How can you ensure a logo is effective in black and white as well as color?
- How does the style manual fit into the development of a corporate identity package and further use of the corporate logo and identity?