Title: Select appropriate typestyle.
Course: Advertising Design I (05163-I) > Section: Working with Typography

Selection should include consideration of various issues to determine a style that is technically and aesthetically appropriate for the assignment.

Process/Skill Questions:

- How might a typestyle enhance or hinder the readability of a design piece in print? In electronic media?
- What style fonts are best suited for body text?
- How does type selection affect the mood of a design?
- What are the differences in text weight between a headline and body text? What are the differences in point size?
- What are the differences between serif and sans-serif fonts and their design applications?
- How does letter size and spacing affect the visual impact of text?