Title: Advertising Design II (05163-II)

Demonstrating Personal Qualities and Abilities
  Demonstrate creativity and innovation.
  Demonstrate critical thinking and problem solving.
  Demonstrate initiative and self-direction.
  Demonstrate integrity.
  Demonstrate work ethic.
  WorkplaceReadinessSkillsPoster2019.pdf
Demonstrating Interpersonal Skills
  Demonstrate conflict-resolution skills.
  Demonstrate listening and speaking skills.
  Demonstrate respect for diversity.
  Demonstrate customer service skills.
  Collaborate with team members.
Demonstrating Professional Competencies
  Demonstrate big-picture thinking.
  Demonstrate career- and life-management skills.
  Demonstrate continuous learning and adaptability.
  Manage time and resources.
  Demonstrate information-literacy skills.
  Demonstrate an understanding of information security.
  Maintain working knowledge of current information-technology (IT) systems.
  Demonstrate proficiency with technologies, tools, and machines common to a specific occupation.
  Apply mathematical skills to job-specific tasks.
  Demonstrate professionalism.
  Demonstrate reading and writing skills.
  Demonstrate workplace safety.
Examining All Aspects of an Industry
  Examine aspects of planning within an industry/organization.
  Examine aspects of management within an industry/organization.
  Examine aspects of financial responsibility within an industry/organization.
  Examine technical and production skills required of workers within an industry/organization.
  Examine principles of technology that underlie an industry/organization.
  Examine labor issues related to an industry/organization.
  Examine community issues related to an industry/organization.
  Examine health, safety, and environmental issues related to an industry/organization.
Addressing Elements of Student Life
  Identify the purposes and goals of the student organization.
  Explain the benefits and responsibilities of membership in the student organization as a student and in professional/civic organizations as an adult.
  Demonstrate leadership skills through participation in student organization activities, such as meetings, programs, and projects.
  Identify Internet safety issues and procedures for complying with acceptable use standards.
Exploring Work-Based Learning
  Identify the types of work-based learning (WBL) opportunities.
  (Optional) Reflect on lessons learned during the WBL experience.
  Explore career opportunities related to the WBL experience.
  (Optional) Participate in a WBL experience, when appropriate.
Practicing Lab Safety and Maintenance
  Comply with safety and ergonomic precautions associated with computer use.
  Maintain instruments and equipment.
  (Optional) Demonstrate safe use of cutting devices.
Demonstrating Fundamental Skills and Techniques
  Identify types of measurements and measurement techniques related to the advertising design industry.
  Produce freehand or digital drawings/illustrations.
Applying Illustration Theory
  Apply fundamental illustration principles.
  Describe the relationship between language and images.
  Translate ideas, text, or narrative into images that communicate to others.
  Use various media for rendering illustrations.
  Complete product illustration.
Working with Typography
  Demonstrate techniques used to create contrast in typography.
  Proofread copy, using proofreader's marks.
Applying Computer Skills
  Create page layouts, using page-layout software.
  Create graphics for integration into websites.
  Manage electronic images.
  Create a multimedia presentation.
  Create a computer-based animation.
  Generate a storyboard for computer-based animation.
Designing an Advertisement
  (Optional) Prepare a comprehensive.
  Produce a mock-up/dummy.
  Apply multimedia and social-media design strategies to advertising designs.
  Demonstrate the ability to create a product as part of a project/design team.
Printing an Advertisement
  Calculate the percent of enlargement or reduction with a proportional scale.
  Prepare an instructional sheet for printing.
  Produce a final or native portable document format (PDF) file for submission.
  Select paper stock and ink for reproduction.
  Demonstrate skills for communicating with print shops.
Applying Design Skills
  Design an image to send to a professional for screen printing.
  Design a point-of-purchase display.
  Draw and render a technical illustration.
  Produce a package design.
  Produce an exhibition display.
  Apply interactive design strategies.
  Apply industrial design principles.
Practicing Photography
  Research the history of photography.
  Execute a staged photo shoot.
  (Optional) Enlarge a print digitally.
Developing Employability Skills
  Maintain a portfolio.
  Prepare a self-promotion piece.
  Practice job application and interview skills.
Exploring a Career in Advertising Design
  Identify sources of employment.
  Describe potential barriers to employment.
  Identify opportunities for personal and career growth.
  Describe the significance of technological advances in the advertising design industry.
  Identify opportunities for gaining work experience.
ADDITIONAL COURSE INFORMATION
  8571 Student Competency Record_Copyright 2015.xlsx
  8571 Standards Correlations.pdf
  8571 Credentials-Sequences-Clusters.pdf
  8570 8571 Acknowledgments and Copyright Information.pdf