Title: (Optional) Identify marketing strategies of feed companies.
Course: Veterinary Science I (18105-I) > Section: Understanding Animal Nutrition

Identification should include

- describing different types of product-marketing strategies
- comparing advertisement claims to contents listed on feed labels
- evaluating advertisements to determine validity of marketing strategies, including analysis of ambiguous phrases (e.g., “all natural,” “free range”) and their legal meanings
- determining the cost per ration
- assessing cost-to-benefit ratio for nutritional value.

Process/Skill Questions:

- What organizations regulate the recommended nutritional requirements of animal feeds?
- What is the purpose of such regulation?
- What is the difference between generic food and premium food?
- Why are premium foods generally better for an animal?
- What gimmicks and trends are you seeing related to pet foods?  Why do you think people are influenced by these ads and commercials?