COURSE CODE: 8130

Strategic Marketing (formerly Marketing, Advanced)

SCED Code: 12152
Suggested Grade Level: 10, 11, 12
Duration: 36 Weeks
Prerequisite: None
OSHA Compliance Required?: No
CTSO: DECA

In this course, students learn to leverage marketing activities to best differentiate themselves and their businesses. They will participate in supervisory and management activities focusing on the marketing mix, purchasing, financing, human resources, global marketing, pricing, distribution, selling, operations research, and promotion. Students will prepare for marketing careers and postsecondary education, continuing to enhance self-presentation, communication, and leadership skills. Contextual instruction and student participation in co-curricular career and technical student organization (CTSO) activities will develop leadership, interpersonal, and career skills. High-quality work-based learning (HQWBL) will provide experiential learning opportunities related to students' career goals and/or interests, integrated with instruction, and performed in partnership with local businesses and organizations.

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Course Sequences

A combination of this course and those below, equivalent to two 36-week courses, is a concentration sequence. Students wishing to complete a specialization may take additional courses based on their career pathways. A program completer is a student who has met the requirements for a CTE concentration sequence and all other requirements for high school graduation or an approved alternative education program.

Career Clusters

Pathway Occupation
Marketing Communications
  • Advertising and Promotions Manager
  • Art Director
  • Marketing Communication Manager
  • Marketing Manager
  • Multimedia Artist, Animator
  • Public Information Director
  • Public Relations Manager
  • Sales Manager
  • Trade Show Manager
  • Fundraiser
Marketing Management
  • Advertising and Promotions Manager
  • Brand Manager
  • Chief Executive Officer
  • Entrepreneur
  • Franchisee
  • General Manager
  • Marketing Manager
  • Retail Manager
  • Property, Real Estate, and Community Association Manager
Marketing Research
  • Database Administrator
  • Market Research Analyst
  • Merchandising Coordinator
  • Product Planner
  • Marketing Specialist
Merchandising
  • Merchandise Buyer
  • Merchandise Displayer, Window Trimmer
  • Merchandise Manager
  • Operations Manager
  • Retail Manager
Professional Sales
  • Account Executive
  • Entrepreneur
  • Manufacturer's Sales Representative
  • Media Planner, Buyer
  • Property, Real Estate, and Community Association Manager
  • Real Estate Sales Agent
  • Sales Manager
  • Sales Representative
  • Telemarketer
  • Trade Show Manager
  • Wholesale and Manufacturing, Technical and Scientific Products Sales Representative
  • Advertising Sales Agent
  • Supervisor

Pathway Occupation
Sales and Service
  • Billing Clerk
  • Dispatcher
  • Office Manager
  • Parts Sales Representative
  • Statement Clerk
  • Customer Service Representative
  • Marketing Manager
  • Sales Manager
  • Sales Representative
  • Reservationist

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