Marketing Exploration (formerly Introduction to Marketing)

SCED Code: 12160
Virginia Extended Description: 18
Suggested Grade Level: 9, 10, 11
Duration: 18 Weeks
Prerequisite: None
OSHA Compliance Required?: No

Explore the world of marketing to understand its importance in today’s society. Students will develop skills related to interpersonal communication, self-presentation, economics, marketing, sales, employability, career discovery, promotion, and ethical decision-making—all essential skills in any career. Contextual instruction and student participation in co-curricular career and technical student organization (CTSO) activities will develop leadership, interpersonal, and career skills. High-quality work-based learning (HQWBL) will provide experiential learning opportunities related to students' career goals and/or interests, integrated with instruction, and performed in partnership with local businesses and organizations.

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Course Sequences

A combination of this course and those below, equivalent to two 36-week courses, is a concentration sequence. Students wishing to complete a specialization may take additional courses based on their career pathways. A program completer is a student who has met the requirements for a CTE concentration sequence and all other requirements for high school graduation or an approved alternative education program.

Career Clusters

Pathway Occupation
  • Bookkeeping, Accounting, or Auditing Clerk
  • Chief Engineer
  • Concierge
  • Front Desk Clerk
  • Front Office Manager
  • Lodging Manager
  • Marketing Manager
  • Reservationist

Pathway Occupation
Marketing Communications
  • Advertising and Promotions Manager
  • Art Director
  • Marketing Communication Manager
  • Marketing Manager
  • Multimedia Artist, Animator
  • Public Information Director
  • Public Relations Manager
  • Sales Manager
  • Trade Show Manager
Marketing Management
  • Advertising and Promotions Manager
  • Brand Manager
  • Chief Executive Officer
  • Entrepreneur
  • Franchisee
  • General Manager
  • Marketing Manager
  • Retail Manager
  • Property, Real Estate, and Community Association Manager
Marketing Research
  • Database Administrator
  • Market Research Analyst
  • Merchandising Coordinator
  • Product Planner
  • Marketing Specialist
  • Customer Service Representative
  • Merchandise Buyer
  • Merchandise Displayer, Window Trimmer
  • Merchandise Manager
  • Operations Manager
  • Retail Manager
Professional Sales
  • Account Executive
  • Entrepreneur
  • Manufacturer's Sales Representative
  • Media Planner, Buyer
  • Property, Real Estate, and Community Association Manager
  • Real Estate Sales Agent
  • Sales Manager
  • Sales Representative
  • Telemarketer
  • Trade Show Manager
  • Wholesale and Manufacturing, Technical and Scientific Products Sales Representative
  • Advertising Sales Agent
  • Supervisor

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