Marketing Exploration (formerly Introduction to Marketing)
Explore the world of marketing to understand its importance in today’s society. Students will develop skills related to interpersonal communication, self-presentation, economics, marketing, sales, employability, career discovery, promotion, and ethical decision-making—all essential skills in any career. Contextual instruction and student participation in co-curricular career and technical student organization (CTSO) activities will develop leadership, interpersonal, and career skills. High-quality work-based learning (HQWBL) will provide experiential learning opportunities related to students' career goals and/or interests, integrated with instruction, and performed in partnership with local businesses and organizations.
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Course Sequences
A combination of this course and those below, equivalent to two 36-week courses, is a concentration sequence. Students wishing to complete a specialization may take additional courses based on their career pathways. A program completer is a student who has met the requirements for a CTE concentration sequence and all other requirements for high school graduation or an approved alternative education program.
- Digital and Social Media Marketing (36 Weeks)
- Entrepreneurship (36 Weeks)
- Fashion Marketing (36 Weeks)
- Introduction to Fashion Careers (18 Weeks)
- Introduction to Fashion Careers (36 Weeks)
- Lodging Management (36 Weeks)
- Marketing (36 Weeks)
- Marketing Management (36 Weeks)
- Opportunities in Global Trade (36 Weeks)
- Principles of Business and Marketing (36 Weeks)
- Principles of Business and Marketing (18 Weeks)
- Sports and Entertainment Management (36 Weeks)
- Sports and Entertainment Marketing (36 Weeks)
- Strategic Marketing (formerly Marketing, Advanced) (36 Weeks)
- Travel and Tourism Marketing (36 Weeks)
Career Clusters
| Pathway | Occupation |
|---|---|
| Lodging |
|
| Pathway | Occupation |
|---|---|
| Marketing Communications |
|
| Marketing Management |
|
| Marketing Research |
|
| Merchandising |
|
| Professional Sales |
|
