Cybersecurity in Marketing, Advanced

SCED Code: 12167
Virginia Extended Description: II
Suggested Grade Level: 10, 11, 12
Duration: 36 Weeks
OSHA Compliance Required?: No
Non-Traditional?: F

Cybersecurity in Marketing, Advanced focuses on cybersecurity fundamentals, threats and vulnerabilities, and data security and ethics. Students will investigate cybersecurity concerns pertaining to promotion, engagement of customers, customer service, brand building, and sales through the use of websites, social media, digital messaging, streaming video, digital display advertising, and app marketing. The integrity of strategic marketing plans and marketing campaign hijacking will also be examined. Contextual instruction and student participation in co-curricular career and technical student organization (CTSO) activities will develop leadership, interpersonal, and career skills. High-quality work-based learning (HQWBL) will provide experiential learning opportunities related to students' career goals and/or interests, integrated with instruction, and performed in partnership with local businesses and organizations.

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Course Sequences

A combination of this course and those below, equivalent to two 36-week courses, is a concentration sequence. Students wishing to complete a specialization may take additional courses based on their career pathways. A program completer is a student who has met the requirements for a CTE concentration sequence and all other requirements for high school graduation or an approved alternative education program.

Career Clusters

Pathway Occupation
Performing Arts
  • Cinematographer
  • Costume Designer
  • Lighting Designer
  • Technical Director
  • Video, Film Editor
Visual Arts
  • Commercial Photographer
  • Fashion Designer
  • Fashion Illustrator
  • Graphic Designer
  • Illustrator
  • Media Planner, Buyer
  • Textile Designer

Pathway Occupation
  • Chief Engineer
  • Front Office Manager
  • Lodging Manager
  • Marketing Manager
Recreation, Amusements and Attractions
  • Advertising and Promotions Manager
  • Meeting and Convention Planner
  • Sports Promoter
Restaurants and Food and Beverage Services
  • Destination Manager
  • Entrepreneur
  • Facilities Manager
  • Franchisee
Travel and Tourism
  • Director of Convention and Visitors Bureau
  • Director of Tourism Development
  • Meeting and Convention Planner
  • Travel Agent

Pathway Occupation
Marketing Communications
  • Advertising Account Executive
  • Advertising and Promotions Manager
  • Art Director
  • International Merchandising Manager
  • Marketing Communication Manager
  • Marketing Manager
  • Public Information Director
  • Web Developer
Marketing Management
  • Advertising and Promotions Manager
  • Chief Executive Officer
  • Entrepreneur
  • Franchisee
  • General Manager
  • Internet Entrepreneur
  • Marketing Communication Manager
  • Public Information Director
  • Public Relations Manager
Marketing Research
  • Database Administrator
  • Market Research Analyst
  • Merchandise Manager
  • Operations Manager
Professional Sales
  • Account Executive
  • Entrepreneur
  • Property, Real Estate, and Community Association Manager

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