COURSE CODE: 8169

Travel, Tourism, and Destination Marketing

SCED Code: 16152
Suggested Grade Level: 11, 12
Duration: 36 Weeks
Prerequisite: None
OSHA Compliance Required?: No
CTSO: DECA
Non-Traditional?: M

This course is designed to provide students with an in-depth look at travel, tourism, and destination marketing. Students learn about business management, communications strategies, and the importance of sales and marketing in the travel and tourism industry. Students gain an understanding of soft skills, career trends, and opportunities. They develop advanced competencies in the areas of human relations, finance, safety and environmental issues, industry-specific technology, promotional planning, and market research. Academic skills related to the content are also a part of this course. Contextual instruction and student participation in co-curricular career and technical student organization (CTSO) activities will develop leadership, interpersonal, and career skills. High-quality work-based learning (HQWBL) will provide experiential learning opportunities related to students' career goals and/or interests, integrated with instruction, and performed in partnership with local businesses and organizations.

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Course Sequences

A combination of this course and those below, equivalent to two 36-week courses, is a concentration sequence. Students wishing to complete a specialization may take additional courses based on their career pathways. A program completer is a student who has met the requirements for a CTE concentration sequence and all other requirements for high school graduation or an approved alternative education program.

Career Clusters

Pathway Occupation
Lodging
  • Bookkeeping, Accounting, or Auditing Clerk
  • Chief Engineer
  • Concierge
  • Front Desk Clerk
  • Front Office Manager
  • Lodging Manager
  • Marketing Manager
Recreation, Amusements and Attractions
  • Advertising and Promotions Manager
  • Caterer
  • Meeting and Convention Planner
  • Recreation Supervisor
  • Recreation Worker
  • Retail Manager
  • Sports Promoter
Restaurants and Food and Beverage Services
  • Destination Manager
  • Facilities Manager
  • Food Service Manager
  • Host, Hostess
  • Meeting and Convention Planner
Travel and Tourism
  • Meeting and Convention Planner
  • Tour, Travel Guide
  • Travel Agent

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