COURSE CODE: 8139

Travel and Tourism Marketing

SCED Code: 16151
Suggested Grade Level: 10, 11, 12
Duration: 36 Weeks
Prerequisite: None
OSHA Compliance Required?: No
CTSO: DECA
Non-Traditional?: M

This course examines the components of the travel and tourism industry, including attractions, lodging, transportation, and food and beverage. Other topics include the history, political, social, and cultural effects of travel and tourism on local, state, and global environments. Students develop competencies in the areas of communication, customer service, marketing, industry technology, economics, and management functions, and are provided with opportunities for hands-on, real-world applications. Applying academic skills is also part of this course. Contextual instruction and student participation in co-curricular career and technical student organization (CTSO) activities will develop leadership, interpersonal, and career skills. High-quality work-based learning (HQWBL) will provide experiential learning opportunities related to students' career goals and/or interests, integrated with instruction, and performed in partnership with local businesses and organizations.

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Course Sequences

A combination of this course and those below, equivalent to two 36-week courses, is a concentration sequence. Students wishing to complete a specialization may take additional courses based on their career pathways. A program completer is a student who has met the requirements for a CTE concentration sequence and all other requirements for high school graduation or an approved alternative education program.

Career Clusters

Pathway Occupation
Lodging
  • Bookkeeping, Accounting, or Auditing Clerk
  • Caterer
  • Chief Engineer
  • Concierge
  • Front Desk Clerk
  • Front Office Manager
  • Lodging Manager
  • Marketing Manager
Recreation, Amusements and Attractions
  • Advertising and Promotions Manager
  • Caterer
  • Meeting and Convention Planner
  • Recreation Supervisor
  • Recreation Worker
  • Retail Manager
  • Sports Promoter
Restaurants and Food and Beverage Services
  • Destination Manager
  • Executive Chef
  • Facilities Manager
  • Food Service Manager
  • Host, Hostess
  • Meeting and Convention Planner
Travel and Tourism
  • Human Resources Manager
  • Meeting and Convention Planner
  • Tour, Travel Guide
  • Travel Agent

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