COURSE CODE: 6115

Principles of Business and Marketing

SCED Code: 12051
Virginia Extended Description: 36
Suggested Grade Level: 9, 10
Duration: 36 Weeks
Prerequisite: None
OSHA Compliance Required?: No
CTSO: FBLA
Non-Traditional?: F

Students discover the roles of business and marketing in the free enterprise system and the global economy. Students examine basic financial concepts of banking, insurance, credit, taxation, and investments to provide a strong background for making sound decisions as consumers, wage earners, and citizens. The real-world effects of technology, effective communication, and interpersonal skills is evident throughout the course. This course also supports career-development skills and explores career options. Contextual instruction and student participation in co-curricular career and technical student organization (CTSO) activities will develop leadership, interpersonal, and career skills. High-quality work-based learning (HQWBL) will provide experiential learning opportunities related to students' career goals and/or interests, integrated with instruction, and performed in partnership with local businesses and organizations.

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Course Sequences

A combination of this course and those below, equivalent to two 36-week courses, is a concentration sequence. Students wishing to complete a specialization may take additional courses based on their career pathways. A program completer is a student who has met the requirements for a CTE concentration sequence and all other requirements for high school graduation or an approved alternative education program.

Career Clusters

Pathway Occupation
Audio and Video Technology and Film
  • Audio and Video Equipment Technician
  • Producer

Pathway Occupation
Administrative Support
  • Administrative Assistant
  • Computer Operator
  • Customer Service Representative
  • Executive Assistant
  • Front Office Assistant
  • Information Assistant
  • Office Manager
  • Order Processor
  • Receptionist
  • Records Processing Assistant
  • Shipping and Receiving Clerk
Business Information Management
  • Front Office Assistant
  • Information Assistant
  • Receptionist
General Management
  • Administrative Services Manager
  • Bill and Account Collector
  • Customer Service Representative
  • Entrepreneur
  • General Manager
  • Human Resources Manager
  • Meeting and Convention Planner
  • Office Manager
  • Operations Manager
Human Resources Management
  • Administrative Assistant
  • Human Resources Administrative Assistant
  • Office Manager
Operations Management
  • Administrative Services Manager
  • Chief Operating Officer
  • Customer Service Representative
  • Customer Service Supervisor
  • Department Manager
  • Entrepreneur
  • Marketing Manager
  • Master Scheduler
  • Operations Manager
  • Procurement Specialist
  • Purchasing Manager
  • Sales Manager
  • Sales Representative

Pathway Occupation
Lodging
  • Bookkeeping, Accounting, or Auditing Clerk
  • Chief Engineer
  • Concierge
  • Front Desk Clerk
  • Front Office Manager
  • Lodging Manager
  • Marketing Manager
Recreation, Amusements and Attractions
  • Advertising and Promotions Manager
  • Caterer
  • Meeting and Convention Planner
  • Recreation Supervisor
  • Recreation Worker
  • Retail Manager
  • Sports Promoter
Restaurants and Food and Beverage Services
  • Destination Manager
  • Facilities Manager
  • Food Service Manager
  • Host, Hostess
  • Meeting and Convention Planner
Travel and Tourism
  • Human Resources Manager
  • Meeting and Convention Planner
  • Tour, Travel Guide
  • Travel Agent

Pathway Occupation
Marketing Communications
  • Advertising and Promotions Manager
  • Art Director
  • Marketing Manager
  • Media Planner, Buyer
  • Public Relations Specialist
  • Sales Manager
Marketing Management
  • Brand Manager
  • Chief Executive Officer
  • Entrepreneur
  • General Manager
  • Marketing Manager
  • Retail Manager
Marketing Research
  • Brand Manager
  • Database Administrator
  • Market Research Analyst
  • Product Planner
Merchandising
  • Account Executive
  • Merchandise Buyer
  • Merchandise Displayer, Window Trimmer
  • Merchandise Manager
  • Merchandising Coordinator
  • Retail Manager
Professional Sales
  • Account Executive
  • Entrepreneur
  • Manufacturer's Sales Representative
  • Sales Manager
  • Sales Representative
  • Telemarketer
  • Trade Show Manager

Pathway Occupation
Health, Safety, and Environmental Management
  • Health, Safety, and Environment Manager
Sales and Service
  • Billing Clerk
  • Dispatcher
  • Office Manager
  • Parts Sales Representative
  • Statement Clerk
  • Customer Service Representative

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