Advertising Design II
Students build on the theoretical principles and practical skills gained in Advertising Design I and explore advanced applications. Elements covered are design and illustration techniques, typography, photography, Web graphics and computer animation, advertising techniques, and preparation of print-ready materials. In addition, students assemble a portfolio and explore careers in advertising design. Contextual instruction and student participation in co-curricular career and technical student organization (CTSO) activities will develop leadership, interpersonal, and career skills. High-quality work-based learning (HQWBL) will provide experiential learning opportunities related to students' career goals and/or interests, integrated with instruction, and performed in partnership with local businesses and organizations.
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A combination of this course and those below, equivalent to two 36-week courses, is a concentration sequence. Students wishing to complete a specialization may take additional courses based on their career pathways. A program completer is a student who has met the requirements for a CTE concentration sequence and all other requirements for high school graduation or an approved alternative education program.
Industry Credentials (Only apply to 36-week courses)
- Adobe Certified Professional Examinations
- Advertising and Design Assessment
- College and Work Readiness Assessment (CWRA+)
- Customer Service Examination
- National Career Readiness Certificate Assessment
- Professional Communications Certification Examination
- Workplace Readiness Skills for the Commonwealth Examination
|Journalism and Broadcasting||