COURSE CODE: 8571

Advertising Design II

SCED Code: 05163
Virginia Extended Description: II
Suggested Grade Level: 11, 12
Duration: 36 Weeks
Hours: 280
Prerequisite: Advertising Design I
OSHA Compliance Required?: No
CTSO: SkillsUSA

Students build on the theoretical principles and practical skills gained in Advertising Design I and explore advanced applications. Elements covered are design and illustration techniques, typography, photography, Web graphics and computer animation, advertising techniques, and preparation of print-ready materials. In addition, students assemble a portfolio and explore careers in advertising design. Contextual instruction and student participation in co-curricular career and technical student organization (CTSO) activities will develop leadership, interpersonal, and career skills. High-quality work-based learning (HQWBL) will provide experiential learning opportunities related to students' career goals and/or interests, integrated with instruction, and performed in partnership with local businesses and organizations.

Course Sequences

A combination of this course and those below, equivalent to two 36-week courses, is a concentration sequence. Students wishing to complete a specialization may take additional courses based on their career pathways. A program completer is a student who has met the requirements for a CTE concentration sequence and all other requirements for high school graduation or an approved alternative education program.

Career Clusters

Pathway Occupation
Journalism and Broadcasting
  • Art Director
  • Broadcast Technician
  • Editor
  • Program Director
  • Radio, TV Announcer
  • Radio, TV Reporter
Visual Arts
  • Illustrator

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