COURSE CODE: 8570

Advertising Design I

SCED Code: 05163
Virginia Extended Description: I
Suggested Grade Level: 10, 11
Duration: 36 Weeks
Hours: 140
Prerequisite: None
OSHA Compliance Required?: No
CTSO: SkillsUSA

Students explore the skills and principles involved in the development and function of advertising and the production process. In their course of study, students apply aesthetic theories and technical skills to graphic design objectives. Elements covered include principles of design and illustration, typography, photography, computer graphics, and pre-press theory. Contextual instruction and student participation in co-curricular career and technical student organization (CTSO) activities will develop leadership, interpersonal, and career skills. High-quality work-based learning (HQWBL) will provide experiential learning opportunities related to students' career goals and/or interests, integrated with instruction, and performed in partnership with local businesses and organizations.

Course Sequences

A combination of this course and those below, equivalent to two 36-week courses, is a concentration sequence. Students wishing to complete a specialization may take additional courses based on their career pathways. A program completer is a student who has met the requirements for a CTE concentration sequence and all other requirements for high school graduation or an approved alternative education program.

Career Clusters

Pathway Occupation
Journalism and Broadcasting
  • Art Director
  • Broadcast Technician
  • Editor
  • Program Director
  • Radio, TV Announcer
  • Radio, TV Reporter
Visual Arts
  • Commercial Photographer
  • Costume Designer
  • Fashion Designer
  • Fashion Illustrator
  • Graphic Designer
  • Illustrator
  • Interior Designer
  • Media Planner, Buyer
  • Multimedia Artist, Animator
  • Photographic Process Technician
  • Textile Designer

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