Explain how to budget a promotional campaign.
DefinitionExplanation should include
- set a goal
- spending categories
- set-up cost
- cost to continue.
- Why is it important to set a goal at the beginning of a promotional campaign?
- How do you determine the spending categories for a promotional campaign?
Related Standards of Learning
The student will read, interpret, analyze, and evaluate nonfiction texts.
- Identify text organization and structure.
- Recognize an author’s intended audience and purpose for writing.
- Skim manuals or informational sources to locate information.
- Compare and contrast informational texts.
- Interpret and use data and information in maps, charts, graphs, timelines, tables, and diagrams.
- Draw conclusions and make inferences about explicit and implied information, using textual support as evidence.
- Analyze and synthesize information in order to solve problems, answer questions, and generate new knowledge.
- Use reading strategies throughout the reading process to monitor comprehension.
The student will read and analyze a variety of nonfiction texts.
- Use information from texts to clarify understanding of concepts.
- Read and follow directions to complete an application for college admission, for a scholarship, or for employment.
- Generalize ideas from selections to make predictions about other texts.
- Draw conclusions and make inferences about explicit and implied information, using textual support.
- Analyze two or more texts addressing the same topic to identify authors’ purposes and determine how authors reach similar or different conclusions.
- Identify false premises in persuasive writing.
- Recognize and analyze use of ambiguity, contradiction, paradox, irony, overstatement, and understatement in text.
- Generate and respond logically to literal, inferential, evaluative, synthesizing, and critical-thinking questions before, during, and after reading texts.
History and Social Science
The student will apply social science skills to understand the process by which public policy is made by
- defining public policy and determining how to differentiate public and private action;
- examining different perspectives on the role of government;
- describing how the national government influences the public agenda and shapes public policy by examining examples such as the Equal Rights Amendment, the Americans with Disabilities Act (ADA), and Section 9524 of the Elementary and Secondary Education Act (ESEA) of 1965;
- describing how the state and local governments influence the public agenda and shape public policy;
- investigating and evaluating the process by which policy is implemented by the bureaucracy at each level;
- analyzing how the incentives of individuals, interest groups, and the media influence public policy; and
- devising a course of action to address local and/or state issues.
The student will apply social science skills to understand the role of government in the Virginia and United States economies by
- describing the provision of government goods and services that are not readily produced by the market;
- describing government’s establishment and maintenance of the rules and institutions in which markets operate, including the establishment and enforcement of property rights, contracts, consumer rights, labor-management relations, environmental protection, and competition in the marketplace;
- investigating and describing the types and purposes of taxation that are used by local, state, and federal governments to pay for services provided by the government;
- analyzing how Congress can use fiscal policy to stabilize the economy;
- describing the effects of the Federal Reserve’s monetary policy on price stability, employment, and the economy; and
- evaluating the trade-offs in government decisions.