# CTE Resource Center - Verso - Radio Communications I Task 766955085

CTE Resource Center - Verso

Virginia’s CTE Resource Center

Write/edit a commercial.

Definition

Writing/editing should include
  • product distinctiveness
  • interplay between emotion and logic
  • concise language
  • simplicity
  • sound elements
  • authenticity
  • opening (attention-grabber)
  • furthering orientation.

Process/Skill Questions

  • What are five characteristics that make an effective commercial?
  • What is an example of effective interplay between emotion and logic?
  • How do you show the distinctiveness of a product?

Related Standards of Learning

English

10.2

The student will analyze, produce, and examine similarities and differences between visual and verbal media messages.
  1. Use media, visual literacy, and technology skills to create products.
  2. Evaluate sources including advertisements, editorials, blogs, Web sites, and other media for relationships among intent, factual content, and opinion.
  3. Determine the author’s purpose and intended effect on the audience for media messages.
  4. Identify the tools and techniques used to achieve the intended focus.

10.6

The student will develop a variety of writings to persuade, interpret, analyze, and evaluate, with an emphasis on exposition and analysis.
  1. Generate, gather, plan, and organize ideas for writing to address a specific audience and purpose.
  2. Synthesize information to support a thesis.
  3. Elaborate ideas clearly through word choice and vivid description.
  4. Write clear and varied sentences, clarifying ideas with precise and relevant evidence.
  5. Organize ideas into a logical sequence, using transitions.
  6. Revise writing for clarity of content, accuracy, and depth of information.
  7. Use computer technology to plan, draft, revise, edit, and publish writing.

10.7

The student will self- and peer-edit writing for correct grammar, capitalization, punctuation, spelling, sentence structure, and paragraphing.
  1. Distinguish between active and passive voice.
  2. Apply rules governing use of the colon.
  3. Use a style manual, such as that of the Modern Language Association (MLA) or the American Psychological Association (APA), to apply rules for punctuation and formatting of direct quotations.
  4. Differentiate between in-text citations and works cited on the bibliography page.
  5. Analyze the writing of others.
  6. Describe how the author accomplishes the intended purpose of a piece of writing.
  7. Suggest how writing might be improved.
  8. Proofread and edit final product for intended audience and purpose.

11.2

The student will examine how values and points of view are included or excluded and how media influences beliefs and behaviors.
  1. Use technology and other information tools to organize and display knowledge in ways others can view, use, and assess.
  2. Use media, visual literacy, and technology skills to create products.
  3. Evaluate sources including advertisements, editorials, blogs, Web sites, and other media for relationships among intent, factual content, and opinion.
  4. Determine the author’s purpose and intended effect on the audience for media messages.

11.6

The student will write in a variety of forms, with an emphasis on persuasion.
  1. Generate, gather, plan, and organize ideas for writing to address a specific audience and purpose.
  2. Produce arguments in writing, developing a thesis that demonstrates knowledgeable judgments, addresses counterclaims, and provides effective conclusions.
  3. Organize ideas in a sustained and logical manner.
  4. Clarify and defend position with precise and relevant evidence, elaborating ideas clearly and accurately.
  5. Adapt content, vocabulary, voice, and tone to audience, purpose, and situation.
  6. Revise writing for clarity of content, accuracy, and depth of information.
  7. Use computer technology to plan, draft, revise, edit, and publish writing.
  8. Write and revise correspondence to a standard acceptable both in the workplace and in postsecondary education.

11.7

The student will self- and peer-edit writing for correct grammar, capitalization, punctuation, spelling, sentence structure, and paragraphing.
  1. Use a style manual, such as that of the Modern Language Association (MLA) or the American Psychological Association (APA), to apply rules for punctuation and formatting of direct quotations.
  2. Use verbals and verbal phrases to achieve sentence conciseness and variety.
  3. Distinguish between active and passive voice.
  4. Differentiate between in-text citations and works cited on the bibliography page.
  5. Adjust sentence and paragraph structures for a variety of purposes and audiences.
  6. Proofread and edit writing for intended audience and purpose.