# Develop advertising techniques to market a product.

## Definition

Development should include- building public awareness of, and interest in the invention or innovation
- using the "marketing mix" components (i.e., product, price, place, promotion)
- identifying target market
- projecting sales
- selecting advertising methods.

## Process/Skill Questions

- What are various methods of advertising?
- What elements constitute effective advertising?

## Related Standards of Learning

## History and Social Science

### CE.1

The student will demonstrate skills for historical thinking, geographical analysis, economic decision making, and responsible citizenship by

- analyzing and interpreting evidence from primary and secondary sources, including charts, graphs, and political cartoons;
- analyzing how political and economic trends influence public policy, using demographic information and other data sources;
- analyzing information to create diagrams, tables, charts, graphs, and spreadsheets;
- determining the accuracy and validity of information by separating fact and opinion and recognizing bias;
- constructing informed, evidence-based arguments from multiple sources;
- determining multiple cause-and-effect relationships that impact political and economic events;
- taking informed action to address school, community, local, state, national, and global issues;
- using a decision-making model to analyze and explain the costs and benefits of a specific choice;
- applying civic virtue and democratic principles to make collaborative decisions; and
- defending conclusions orally and in writing to a wide range of audiences, using evidence from sources.

### CE.9

The student will apply social science skills to understand the judicial systems established by the Constitution of Virginia and the Constitution of the United States by

- describing the organization of the United States judicial system as consisting of state and federal courts with original and appellate jurisdiction;
- describing the exercise of judicial review;
- comparing and contrasting civil and criminal cases; and
- explaining how due process protections seek to ensure justice.

### CE.11

The student will apply social science skills to understand of how economic decisions are made in the marketplace by

- explaining that because of scarcity, consumers, producers, and governments must make choices, understanding that everyone’s choice has an opportunity cost; and
- comparing and contrasting how traditional, free market, command, and mixed economies decide how to allocate their limited resources.

### CE.12

The student will apply social science skills to understand the United States economy by

- describing the characteristics of the United States economy, including limited government, private property, profit, markets, consumer sovereignty, and competition;
- describing how in a market economy supply and demand determine prices;
- describing the types of business organizations and the role of entrepreneurship;
- explaining the circular flow that shows how consumers (households), businesses (producers), and markets interact;
- explaining how financial institutions channel funds from savers to borrowers; and
- analyzing the relationship of Virginia and the United States to the global economy, with emphasis on the impact of technological innovations.

### CE.14

The student will apply social science skills to understand personal finance and career opportunities by

- identifying talents, interests, and aspirations that influence career choice;
- identifying human capital such as attitudes and behaviors that strengthen the individual work ethic and promote career success;
- identifying human capital such as abilities, skills, and education and the changing supply of and demand for them in the economy;
- examining the impact of technological change and globalization on career opportunities;
- describing the importance of education to lifelong personal finances; and
- analyzing the financial responsibilities of citizenship, including evaluating common forms of credit, savings, investments, purchases, contractual agreements, warranties, and guarantees.

## Mathematics

### 6.5

The student will

- multiply and divide fractions and mixed numbers;
- solve single-step and multistep practical problems involving addition, subtraction, multiplication, and division of fractions and mixed numbers; and
- solve multistep practical problems involving addition, subtraction, multiplication, and division of decimals.

### 6.6

- add, subtract, multiply, and divide integers;
- solve practical problems involving operations with integers; and
- simplify numerical expressions involving integers.

### 6.13

The student will solve one-step linear equations in one variable, including practical problems that require the solution of a one-step linear equation in one variable.

### 7.2

The student will solve practical problems involving operations with rational numbers.

### 7.3

The student will solve single-step and multistep practical problems, using proportional reasoning.

### 7.11

The student will evaluate algebraic expressions for given replacement values of the variables.

### 7.12

The student will solve two-step linear equations in one variable, including practical problems that require the solution of a two-step linear equation in one variable.

### 8.4

The student will solve practical problems involving consumer applications.

### 8.13

The student will

- represent data in scatterplots;
- make observations about data represented in scatterplots; and
- use a drawing to estimate the line of best fit for data represented in a scatterplot.

### 8.14

The student will

- evaluate an algebraic expression for given replacement values of the variables; and
- simplify algebraic expressions in one variable.