# CTE Resource Center - Verso - Travel, Tourism, and Destination Marketing (formerly Travel and Tourism Marketing and Sales) Course Description

CTE Resource Center - Verso

Virginia’s CTE Resource Center

Travel, Tourism, and Destination Marketing (formerly Travel and Tourism Marketing and Sales) (8169/36 weeks) Course Description

Course Description

Course Code:8169
Co-op:Available
Duration:36 weeks
Suggested Grade Levels:11–12
Prerequisites:None

This course is designed to provide students with an in-depth look at travel, tourism, and destination marketing. Students learn about business management, communications strategies, and the importance of sales and marketing in the travel and tourism industry. Students gain an understanding of soft skills, career trends, and opportunities. They develop advanced competencies in the areas of human relations, finance, safety and environmental issues, industry-specific technology, promotional planning, and market research. Academic skills related to the content are also a part of this course.

 
Source: U.S. Travel Association

Career Clusters and Pathways

For federal reporting (choose one)

  • Hospitality and Tourism
    • Lodging
    • Recreation, Amusements and Attractions
    • Restaurants and Food and Beverage Services
    • Travel and Tourism

Available Credentials

Upon completion of the course

Certifications

Concentration Sequences

A combination of the course above and those below, equivalent to two 36-week courses. Students wishing to complete a specialization may take additional courses appropriate to their career pathways.

Check the course description for any course listed below, because some may have a prerequisite.