# CTE Resource Center - Verso - Fashion Marketing Task 2056556732

CTE Resource Center - Verso

Virginia’s CTE Resource Center

Explain the use of planograms.

Definition

Explanation should include the following concepts:
  • A planogram is a computer-developed diagram that directs retailers how and where a product or products should be displayed on the shelf.
  • The ability to maximize a product's potential directly relates to where products within certain categories are displayed on the shelves within individual stores. A planogram conveys this information.
  • Other products that are used in conjunction with a product are also noted on a planogram.
  • A planogram can be customized by individual stores to address their customer base.
Explanation should also include uses of planograms within the fashion industry, such as
  • floor planning
  • merchandise placement
  • merchandise flow
  • display scheduling.

Process/Skill Questions

  • What are the elements of an effective planogram?
  • What are the benefits of a planogram to the fashion retailer?
  • How do planograms aid in inventory control?
  • How do planograms improve the flow of merchandise?
  • What is the importance of a planogram?
  • How does the concept of a planogram differ between a chain store and a privately owned store? Which has more flexibility? Why?
  • In a chain store, who makes the decisions of what to put where if variations are needed from the corporate plan? What is the process for making these changes?

Related Standards of Learning

English

10.5

The student will read, interpret, analyze, and evaluate nonfiction texts.
  1. Analyze text features and organizational patterns to evaluate the meaning of texts.
  2. Recognize an author’s intended audience and purpose for writing.
  3. Skim materials to develop an overview and locate information.
  4. Compare and contrast informational texts for intent and content.
  5. Interpret and use data and information in maps, charts, graphs, timelines, tables, and diagrams.
  6. Draw conclusions and make inferences on explicit and implied information using textual support as evidence.
  7. Analyze and synthesize information in order to solve problems, answer questions, and generate new knowledge.
  8. Analyze ideas within and between selections providing textual evidence.
  9. Summarize, paraphrase, and synthesize ideas, while maintaining meaning and a logical sequence of events, within and between texts.
  10. Use reading strategies throughout the reading process to monitor comprehension.

11.5

The student will read, interpret, analyze, and evaluate a variety of nonfiction texts including employment documents and technical writing.
  1. Apply information from texts to clarify understanding of concepts.
  2. Read and correctly interpret an application for employment, workplace documents, or an application for college admission.
  3. Analyze technical writing for clarity.
  4. Paraphrase and synthesize ideas within and between texts.
  5. Draw conclusions and make inferences on explicit and implied information using textual support.
  6. Analyze multiple texts addressing the same topic to determine how authors reach similar or different conclusions.
  7. Analyze false premises, claims, counterclaims, and other evidence in persuasive writing.
  8. Recognize and analyze use of ambiguity, contradiction, paradox, irony, sarcasm, overstatement, and understatement in text.
  9. Generate and respond logically to literal, inferential, evaluative, synthesizing, and critical thinking questions about the text(s).

12.5

The student will read, interpret, analyze, and evaluate a variety of nonfiction texts.
  1. Use critical thinking to generate and respond logically to literal, inferential, and evaluative questions about the text(s).
  2. Identify and synthesize resources to make decisions, complete tasks, and solve specific problems.
  3. Analyze multiple texts addressing the same topic to determine how authors reach similar or different conclusions.
  4. Recognize and analyze use of ambiguity, contradiction, paradox, irony, overstatement, and understatement in text.
  5. Analyze false premises claims, counterclaims, and other evidence in persuasive writing.

Other Related Standards

National MBAResearch Standards-Marketing

Acquire a foundational knowledge of promotion to understand its nature and scope.

 

Understand sales processes and techniques to enhance customer relationships and to increase the likelihood of making sales.