# CTE Resource Center - Verso - Fashion Marketing Task 1411502092

CTE Resource Center - Verso

Virginia’s CTE Resource Center

Identify environmental elements that influence the shopper's experience.

Definition

Identification should include elements such as color, ambiance, vendor concentration, fashion themes (e.g., prom, career, resort wear), brands, seasonal or holiday changes, signage, and point-of-sale (POS) displays, and safety regulations (e.g., the Americans with Disabilities Act).

Process/Skill Questions

  • What are point-of-sale displays? How do they influence customer buying? Why do retailers like them so much?
  • How can signage affect customer buying?
  • How does floor presentation relate to store image?
  • What safety issues may be involved in floor presentation? How can customer and employee safety be maintained?
  • Why are themes used for visual displays?
  • How does color affect customer behavior?
  • How do the ADA regulations influence the shopping experience?
  • How can the physical environment of a store contribute to a positive or negative shopping experience?

Other Related Standards

National MBAResearch Standards-Business Administration

Implement security policies/procedures to minimize chance for loss.

 

National MBAResearch Standards-Marketing

Acquire a foundational knowledge of promotion to understand its nature and scope.

 

Understand sales processes and techniques to enhance customer relationships and to increase the likelihood of making sales.