# CTE Resource Center - Verso - Fashion Marketing Task 1411502088

CTE Resource Center - Verso

Virginia’s CTE Resource Center

Compare the benefits of each type of promotional media.

Definition

Comparison should include advantages and disadvantages of each type of media, as well as benefits of using them together.

Process/Skill Questions

  • What are the advantages and disadvantages of newspapers as promotional media?
  • What are supplements? Why are they used?
  • What are the advantages and disadvantages of magazines as promotional media?
  • How are tear-out response cards used in magazines?
  • What are the advantages and disadvantages of television as promotional media?
  • How is the cost of airtime determined?
  • What are the advantages and disadvantages of radio as promotional media?
  • When are peak radio listening hours?
  • What are the advantages and disadvantages of the Internet as promotional media?
  • How can retailers differentiate their Internet promotions to gain consumer attention?
  • What are the advantages and disadvantages of direct mail as promotional media?
  • What are the advantages and disadvantages of outdoor signage as promotional media?
  • How can social media be used as a promotional tool?
  • What are the advantages and disadvantages of using social media as a promotional tool?

Related Standards of Learning

English

10.5

The student will read, interpret, analyze, and evaluate nonfiction texts.
  1. Analyze text features and organizational patterns to evaluate the meaning of texts.
  2. Recognize an author’s intended audience and purpose for writing.
  3. Skim materials to develop an overview and locate information.
  4. Compare and contrast informational texts for intent and content.
  5. Interpret and use data and information in maps, charts, graphs, timelines, tables, and diagrams.
  6. Draw conclusions and make inferences on explicit and implied information using textual support as evidence.
  7. Analyze and synthesize information in order to solve problems, answer questions, and generate new knowledge.
  8. Analyze ideas within and between selections providing textual evidence.
  9. Summarize, paraphrase, and synthesize ideas, while maintaining meaning and a logical sequence of events, within and between texts.
  10. Use reading strategies throughout the reading process to monitor comprehension.

11.5

The student will read, interpret, analyze, and evaluate a variety of nonfiction texts including employment documents and technical writing.
  1. Apply information from texts to clarify understanding of concepts.
  2. Read and correctly interpret an application for employment, workplace documents, or an application for college admission.
  3. Analyze technical writing for clarity.
  4. Paraphrase and synthesize ideas within and between texts.
  5. Draw conclusions and make inferences on explicit and implied information using textual support.
  6. Analyze multiple texts addressing the same topic to determine how authors reach similar or different conclusions.
  7. Analyze false premises, claims, counterclaims, and other evidence in persuasive writing.
  8. Recognize and analyze use of ambiguity, contradiction, paradox, irony, sarcasm, overstatement, and understatement in text.
  9. Generate and respond logically to literal, inferential, evaluative, synthesizing, and critical thinking questions about the text(s).

12.5

The student will read, interpret, analyze, and evaluate a variety of nonfiction texts.
  1. Use critical thinking to generate and respond logically to literal, inferential, and evaluative questions about the text(s).
  2. Identify and synthesize resources to make decisions, complete tasks, and solve specific problems.
  3. Analyze multiple texts addressing the same topic to determine how authors reach similar or different conclusions.
  4. Recognize and analyze use of ambiguity, contradiction, paradox, irony, overstatement, and understatement in text.
  5. Analyze false premises claims, counterclaims, and other evidence in persuasive writing.

Other Related Standards

National MBAResearch Standards-Marketing

Manage promotional activities to maximize return on promotional efforts.

 

Understand promotional channels used to communicate with targeted audiences.