# CTE Resource Center - Verso - Fashion Marketing Task 1411502086

CTE Resource Center - Verso

Virginia’s CTE Resource Center

Identify the elements of the promotional mix.


Identification should include elements of the promotional mix and factors affecting the promotional mix. Examples of elements in the promotional mix include

  • advertising
  • social media
  • personal selling
  • sales promotion
  • public relations
  • visual merchandising.

Process/Skill Questions

  • How can a fashion business formulate an effective promotional strategy within a budget?
  • In their attempt to attract customers, why do some manufacturers and retailers choose to issue coupons rather than lower product prices?
  • Which types of promotion allow for maximum customer interaction?
  • How does the marketing mix influence the promotional mix?
  • How would the promotional mix for a small locally owned boutique differ from that of a national chain?
  • How might a fashion business use the promotional mix to develop a company image?
  • What is licensing? Why do manufacturers request licensing of a designer or brand name?
  • What are fashion shows? How are they used as a form of promotion?

Other Related Standards

Economics and Personal Finance Standards of Learning


The student will demonstrate knowledge of the role of producers and consumers in a market economy by
  1. describing how consumers, producers, workers, savers, investors, and citizens respond to incentives;
  2. explaining how businesses respond to consumer sovereignty;
  3. identifying the role of entrepreneurs;
  4. comparing the costs and benefits of different forms of business organization, including sole proprietorship, partnership, corporation, franchise, and cooperative;
  5. describing how costs and revenues affect profit and supply;
  6. describing how increased productivity affects costs of production and standard of living;
  7. examining how investment in human capital, capital goods, and technology can improve productivity;
  8. describing the effects of competition on producers, sellers, and consumers;
  9. explaining why monopolies or collusion among sellers reduces competition and raises prices; and
  10. illustrating the circular flow of economic activity.

National MBAResearch Standards-Marketing

Acquire a foundational knowledge of promotion to understand its nature and scope.


Understand promotional channels used to communicate with targeted audiences.