# CTE Resource Center - Verso - Fashion Marketing Task 1411502065

CTE Resource Center - Verso

Virginia’s CTE Resource Center

Identify fashion information media.

Definition

Identification should include newspapers, magazines, catalogs, e-mail, direct mail, directory advertising, Web sites, blogs, podcasts, apps, viral marketing, social networking, radio, television, and specialty media.

Process/Skill Questions

  • What is the benefit of using cooperative advertising?
  • What are the advantages and disadvantages of each information media (i.e., print, electronic, broadcast) with regard to fashion?
  • Is radio an effective medium for fashion promotion? Why, or why not?
  • What makes some fashion retailing Web sites effective in marketing their products? What might other retailing Web sites need to do to increase their marketing effectiveness?
  • How is visual merchandising important to the fashion industry?

Other Related Standards

National MBAResearch Standards-Marketing

Acquire a foundational knowledge of promotion to understand its nature and scope.