# CTE Resource Center - Verso - Fashion Marketing Task 1411502058

CTE Resource Center - Verso

Virginia’s CTE Resource Center

Identify nationally known and established local fashion retailers.


Identification should include nationally known and local fashion retailers. For each retailer, the identification should include the name, industry classification, and group (if applicable).

Process/Skill Questions

  • What is a category killer? What impact does it have on other retailers?
  • How is a flagship store different from a branch?
  • What is an anchor store? Where are they located in malls? Why?
  • What are the advantages of shopping at nationally known fashion retailers? What are the disadvantages?
  • What are the advantages of large-scale retail operations to the retailer?
  • What are the advantages of shopping at local retailers?
  • What is the appeal of catalog/Internet shopping? Has Internet shopping been successful in the fashion industry? Why, or why not?

Other Related Standards

National MBAResearch Standards-Business Administration

Acquire information to guide business decision-making.