# CTE Resource Center - Verso - Fashion Marketing Task 1411502057

CTE Resource Center - Verso

Virginia’s CTE Resource Center

Identify industry categories of fashion merchandising.

Definition

Identification should include women's wear, men's wear, children's wear, household textiles, accessories, other soft goods, and cosmetics.

Process/Skill Questions

  • What is included in the category of women's sportswear?
  • Why have men taken more of an interest in fashion in recent years?
  • What is dual sizing? What is its origin?
  • What is the difference between soft goods and hard goods? What fashion products would fall into each category?
  • Why have teen fashions begun to influence children's styles?
  • Why have we begun to see a blurring of lines between women's and men's wear?
  • What are some categories of merchandise sold under the household scope?
  • What are some popular cosmetic companies? How do they differentiate themselves from the competition?

Other Related Standards

National MBAResearch Standards-Marketing

Acquire a foundational knowledge of product/service management to understand its nature and scope.