# CTE Resource Center - Verso - Fashion Marketing Task 1411502045

CTE Resource Center - Verso

Virginia’s CTE Resource Center

Distinguish between fashion leaders and followers.


Distinction should include the roles of past and current fashion leaders and followers in the fashion industry.

Process/Skill Questions

  • What is the difference between a fashion leader and a fashion follower? How is each important to the fashion industry?
  • Why are most people fashion followers rather than fashion leaders?
  • Who is a current fashion leader in the United States? How is this person's leadership apparent?
  • What do the leaders do when a follower adopts the fashion? How does this impact the fashion industry?
  • What are characteristics of fashion laggers? How does that affect how products are marketed?
  • Do you categorize yourself as a fashion leader or a fashion follower? Why?

Other Related Standards

National MBAResearch Standards-Business Administration

Acquire information to guide business decision-making.