# CTE Resource Center - Verso - Fashion Marketing Task 1411502043

CTE Resource Center - Verso

Virginia’s CTE Resource Center

Explain the stages of fashion cycles and their impacts on fashion marketing.

Definition

Explanation should include the stages of the fashion cycle (i.e., introduction, rise, peak, decline, obsolescence). It should also address the impacts of these cycles on fashion marketing in terms of pricing, promotion, target markets, and product modification.

Process/Skill Questions

  • What is the style of a favorite item of clothing in your closet? Where would this style fall on the fashion cycle? Why?
  • What is one trend currently in the introduction phase of the fashion cycle? In the rise phase? In the decline phase? In the obsolescence phase? What evidence supports each of these answers?
  • How can one determine when a trend is at the peak in its fashion cycle?
  • How does a product's phase in the fashion cycle affect the marketing of the product?
  • What causes a style to move from one phase to another of the fashion cycle?
  • Why do some styles emerge from obsolescence and begin the fashion cycle anew?
  • What are examples of different products that continue to go through the fashion cycle?
  • Have you ever purchased a style of clothing in the obsolescence state? Why did you make that decision?
  • How would you describe the variations of the fashion cycle (e.g., classics, fads, flops)?

Related Standards of Learning

English

10.5

The student will read, interpret, analyze, and evaluate nonfiction texts.
  1. Analyze text features and organizational patterns to evaluate the meaning of texts.
  2. Recognize an author’s intended audience and purpose for writing.
  3. Skim materials to develop an overview and locate information.
  4. Compare and contrast informational texts for intent and content.
  5. Interpret and use data and information in maps, charts, graphs, timelines, tables, and diagrams.
  6. Draw conclusions and make inferences on explicit and implied information using textual support as evidence.
  7. Analyze and synthesize information in order to solve problems, answer questions, and generate new knowledge.
  8. Analyze ideas within and between selections providing textual evidence.
  9. Summarize, paraphrase, and synthesize ideas, while maintaining meaning and a logical sequence of events, within and between texts.
  10. Use reading strategies throughout the reading process to monitor comprehension.

11.5

The student will read, interpret, analyze, and evaluate a variety of nonfiction texts including employment documents and technical writing.
  1. Apply information from texts to clarify understanding of concepts.
  2. Read and correctly interpret an application for employment, workplace documents, or an application for college admission.
  3. Analyze technical writing for clarity.
  4. Paraphrase and synthesize ideas within and between texts.
  5. Draw conclusions and make inferences on explicit and implied information using textual support.
  6. Analyze multiple texts addressing the same topic to determine how authors reach similar or different conclusions.
  7. Analyze false premises, claims, counterclaims, and other evidence in persuasive writing.
  8. Recognize and analyze use of ambiguity, contradiction, paradox, irony, sarcasm, overstatement, and understatement in text.
  9. Generate and respond logically to literal, inferential, evaluative, synthesizing, and critical thinking questions about the text(s).

12.5

The student will read, interpret, analyze, and evaluate a variety of nonfiction texts.
  1. Use critical thinking to generate and respond logically to literal, inferential, and evaluative questions about the text(s).
  2. Identify and synthesize resources to make decisions, complete tasks, and solve specific problems.
  3. Analyze multiple texts addressing the same topic to determine how authors reach similar or different conclusions.
  4. Recognize and analyze use of ambiguity, contradiction, paradox, irony, overstatement, and understatement in text.
  5. Analyze false premises claims, counterclaims, and other evidence in persuasive writing.

Other Related Standards

National MBAResearch Standards-Business Administration

Understand fundamental economic concepts to obtain a foundation for employment in business.