# CTE Resource Center - Verso - Fashion Marketing Task 1411502035

CTE Resource Center - Verso

Virginia’s CTE Resource Center

Differentiate between marketing and merchandising.


Differentiation should include a definition of marketing and merchandising and should emphasize the fact that merchandising is the part of marketing that deals with retailing.

Process/Skill Questions

  • Why is it important to understand the difference between marketing and merchandising?
  • What types of activities are performed in merchandising?
  • Why is merchandising essential to the fashion industry?
  • What is the merchandise acceptance curve?
  • What are the different types of merchandising displays? How does a retailer decide which is best to use in a store?

Other Related Standards

National MBAResearch Standards-Marketing

Acquire a foundational knowledge of product/service management to understand its nature and scope.