# CTE Resource Center - Verso - Fashion Marketing Task 1411502034

CTE Resource Center - Verso

Virginia’s CTE Resource Center

Identify the channels of distribution used in the fashion industry.


Identification should include a definition of channel of distribution (i.e., a path used to deliver retail and industrial goods from their inception to the end user) and how that path can vary depending on the end user. In fashion marketing, channels of distribution would include manufacturers, wholesalers, retailers, e-commerce, resellers, agents, and other intermediaries within the textile, apparel and other fashion product, and retail segments of the industry.

Process/Skill Questions

  • What is meant by the term direct distribution? Indirect distribution? How is each applied in the fashion industry?
  • In what ways might the distribution path of a fashion product vary, depending on the end user?
  • How might the channels of distribution for a fashion product differ from the channels for a fashion service?
  • How has technology affected various methods of distribution?
  • How has globalization of the marketplace affected distribution in the fashion industry?
  • How has the Internet affected distribution in the fashion industry?
  • Why is controlling the cost of distribution important to any company?
  • How does a company determine the most efficient method for distributing its products?
  • What is supply-chain management, and how does it affect distribution?

Other Related Standards

Economics and Personal Finance Standards of Learning


The student will demonstrate knowledge of basic economic concepts and structures by
  1. describing how consumers, businesses, and government decision makers face scarcity of resources and must make trade-offs and incur opportunity costs;
  2. explaining that choices often have long-term unintended consequences;
  3. describing how effective decision making requires comparing the additional costs (marginal costs) and additional benefits (marginal benefits);
  4. identifying factors of production;
  5. comparing the characteristics of market, command, tradition, and mixed economies; and
  6. identifying Adam Smith and describing the characteristics of a market economy.


The student will demonstrate knowledge of the role of producers and consumers in a market economy by
  1. describing how consumers, producers, workers, savers, investors, and citizens respond to incentives;
  2. explaining how businesses respond to consumer sovereignty;
  3. identifying the role of entrepreneurs;
  4. comparing the costs and benefits of different forms of business organization, including sole proprietorship, partnership, corporation, franchise, and cooperative;
  5. describing how costs and revenues affect profit and supply;
  6. describing how increased productivity affects costs of production and standard of living;
  7. examining how investment in human capital, capital goods, and technology can improve productivity;
  8. describing the effects of competition on producers, sellers, and consumers;
  9. explaining why monopolies or collusion among sellers reduces competition and raises prices; and
  10. illustrating the circular flow of economic activity.

National MBAResearch Standards-Marketing

Acquire foundational knowledge of channel management to understand its role in marketing.


Manage channel activities to minimize costs and to determine distribution strategies.