# CTE Resource Center - Verso - Fashion Marketing Task/Competency List

CTE Resource Center - Verso

Virginia’s CTE Resource Center

2019/2020 Competency-Based Task/Competency List for Fashion Marketing (8140/36 weeks)

Tasks/competencies bordered in blue are considered optional when marked as such; they and/or additional tasks/competencies may be taught at the discretion of the school division. All other tasks are considered essential statewide and are required of all students.

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Demonstrating Personal Qualities and Abilities

  1. Demonstrate creativity and innovation.
  2. Demonstrate critical thinking and problem solving.
  3. Demonstrate initiative and self-direction.
  4. Demonstrate integrity.
  5. Demonstrate work ethic.

Demonstrating Interpersonal Skills

  1. Demonstrate conflict-resolution skills.
  2. Demonstrate listening and speaking skills.
  3. Demonstrate respect for diversity.
  4. Demonstrate customer service skills.
  5. Collaborate with team members.

Demonstrating Professional Competencies

  1. Demonstrate big-picture thinking.
  2. Demonstrate career- and life-management skills.
  3. Demonstrate continuous learning and adaptability.
  4. Manage time and resources.
  5. Demonstrate information-literacy skills.
  6. Demonstrate an understanding of information security.
  7. Maintain working knowledge of current information-technology (IT) systems.
  8. Demonstrate proficiency with technologies, tools, and machines common to a specific occupation.
  9. Apply mathematical skills to job-specific tasks.
  10. Demonstrate professionalism.
  11. Demonstrate reading and writing skills.
  12. Demonstrate workplace safety.

Examining All Aspects of an Industry

  1. Examine aspects of planning within an industry/organization.
  2. Examine aspects of management within an industry/organization.
  3. Examine aspects of financial responsibility within an industry/organization.
  4. Examine technical and production skills required of workers within an industry/organization.
  5. Examine principles of technology that underlie an industry/organization.
  6. Examine labor issues related to an industry/organization.
  7. Examine community issues related to an industry/organization.
  8. Examine health, safety, and environmental issues related to an industry/organization.

Addressing Elements of Student Life

  1. Identify the purposes and goals of the student organization.
  2. Explain the benefits and responsibilities of membership in the student organization as a student and in professional/civic organizations as an adult.
  3. Demonstrate leadership skills through participation in student organization activities, such as meetings, programs, and projects.
  4. Identify Internet safety issues and procedures for complying with acceptable use standards.

Exploring Work-Based Learning

  1. Identify the types of work-based learning (WBL) opportunities.
  2. Reflect on lessons learned during the WBL experience.
  3. Explore career opportunities related to the WBL experience.
  4. Participate in a WBL experience, when appropriate.

Exploring the Nature of Fashion

  1. Explain the concept of fashion in terms of apparel, accessories, health and beauty products and services, home fashions, and auxiliary services.
  2. Identify the components of fashion.
  3. Explain the importance of fashion.

Tracing the History of Fashion

  1. Examine the history of fashion.
  2. Describe the influence of historical figures and events on fashion.
  3. Describe the influences that economic, demographic, social, political, geographic, and psychological factors have had on fashion.

Characterizing Textiles

  1. Identify the characteristics of natural and man-made fibers.
  2. Identify basic fabric-construction techniques.

Analyzing Design and Color Fundamentals

  1. Describe the elements and principles of design.
  2. Identify basic garment silhouettes and styles.
  3. Identify basic footwear silhouettes and styles.
  4. Analyze the impact of color on fashion.
  5. Explain the principles of color psychology.
  6. Explain the purpose of the color wheel.
  7. Explain the importance of various color-matching systems (e.g., Pantone Matching System).

Understanding Marketing Concepts

  1. Explain the concept of marketing.
  2. Explain economic utility.
  3. Explain marketing functions and related activities.
  4. Explain the concept of marketing identification.
  5. Describe the marketing mix.
  6. Identify the channels of distribution used in the fashion industry.
  7. Differentiate between marketing and merchandising.
  8. Explain the concept of branding.

Exploring Technology in the Fashion Industry

  1. Describe the impact of technology on all aspects of the fashion industry.
  2. Research the relationship between Web sites and the marketing functions as they relate to fashion marketing.

Exploring the Function of Trends in the Fashion Industry

  1. Explain the stages of fashion cycles and their impacts on fashion marketing.
  2. Explain the role of fashion influencers, including current trend-setting designers.
  3. Distinguish between fashion leaders and followers.
  4. Explain the economic impacts of knock-offs and counterfeit products on the authentic fashion industry.
  5. Differentiate between fashion trends and fads.
  6. Identify current trends in fashion and the sources where they can be found.

Exploring Fashion Retailing

  1. Compare types of fashion retailers and their target markets.
  2. Identify industry categories of fashion merchandising.
  3. Identify nationally known and established local fashion retailers.

Pricing Merchandise

  1. Describe the major factors affecting selling price.
  2. Describe the psychological effects of pricing.
  3. Differentiate between cost and retail price.
  4. Calculate retail price.
  5. Calculate gross profit and net profit.

Identifying Fashion Market Centers

  1. Identify domestic and international fashion market centers and the focus of each.

Analyzing Fashion Information Media

  1. Identify fashion information media.
  2. Identify the roles of fashion information media.

Analyzing Economics in the Fashion Industry

  1. Explain economic goods and services.
  2. Identify economic resources used in the fashion industry.
  3. Explain competition.
  4. Analyze the concept of supply and demand.

Controlling Inventory

  1. Describe the importance of inventory control.
  2. Examine the impact of internal shortage, external shortage, and shrinkage on the profit of a fashion business.

Developing a Promotional Mix

  1. Identify the elements of the promotional mix.
  2. Identify types of promotional media.
  3. Compare the benefits of each type of promotional media.
  4. Explain the concept of customer loyalty programs.

Developing Visual Merchandising and Store Presentation

  1. Explain the importance of visual merchandising.
  2. Identify environmental elements that influence the shopper's experience.
  3. Identify types and uses of store fixturing.
  4. Identify uses of technology in visual merchandising.
  5. Explain the use of planograms.

Enhancing Communication Skills

  1. Explain the importance of communication in assisting customers and in working with business associates.
  2. Demonstrate professional communication skills necessary for success in the fashion workplace.
  3. Demonstrate phone etiquette.
  4. Demonstrate online etiquette.
  5. Write various types of business communications.
  6. Give written and oral directions.
  7. Follow written and oral directions.
  8. Present information orally to various audiences.

Developing Customer Service Skills

  1. Explain the importance of customer service.
  2. Compare various types of customer service.
  3. Respond to inquiries and suggestions from customers, coworkers, and supervisors.
  4. Translate technical language into commonly understood language.
  5. Explain company policy to a customer.
  6. Communicate a customer-service suggestion to supervisor.
  7. Describe procedures for handling a customer's complaint.
  8. Handle different types of customers.
  9. Demonstrate handling an internal customer.
  10. Explain the role of constructive criticism.
  11. Demonstrate customer-service techniques.
  12. Describe methods used to encourage customer retention.

Developing Personal Selling Skills

  1. Classify customer buying motives.
  2. Explain the selling process.
  3. Demonstrate the steps of the sale.

Developing Employability Skills

  1. Develop a résumé.
  2. Identify sources for finding job openings.
  3. Complete job application forms on paper and online.
  4. Write a cover letter.
  5. Identify steps to prepare for a job interview and follow-up.
  6. Describe various pre-employment tests.

Preparing for Industry Certification

  1. Describe the process and requirements for obtaining industry certifications related to the Fashion Marketing course.
  2. Identify testing skills/strategies for a certification examination.
  3. Demonstrate ability to successfully complete selected practice examinations (e.g., practice questions similar to those on certification exams).
  4. Successfully complete an industry certification representative of skills learned in this course (e.g., Customer Service and Sales Certification, Advanced Customer Service and Sales Certification).

Planning a Career in Fashion

  1. Identify personal traits important for a fashion career.
  2. Describe entry-level positions in fashion.
  3. Research a fashion occupational interest.
  4. Identify a professional image for work.