# CTE Resource Center - Verso - Fashion Marketing Introduction

CTE Resource Center - Verso

Virginia’s CTE Resource Center

Introduction


cluster: Arts, Audio/Video Technology and Communications

pathway: Performing Arts

occupations:

  • Cinematographer
  • Costume Designer
  • Lighting Designer
  • Technical Director
  • Video, Film Editor

cluster: Arts, Audio/Video Technology and Communications

pathway: Visual Arts

occupations:

  • Fashion Designer
  • Fashion Illustrator

cluster: Marketing

pathway: Marketing Communications

occupations:

  • Advertising and Promotions Manager
  • Art Director
  • Marketing Manager
  • Media Planner, Buyer
  • Public Relations Specialist
  • Sales Manager

cluster: Marketing

pathway: Marketing Management

occupations:

  • Brand Manager
  • Chief Executive Officer
  • Entrepreneur
  • Marketing Manager
  • Retail Manager

cluster: Marketing

pathway: Marketing Research

occupations:

  • Brand Manager
  • Database Administrator
  • Market Research Analyst
  • Product Planner

cluster: Marketing

pathway: Merchandising

occupations:

  • Account Executive
  • Merchandise Buyer
  • Merchandise Displayer, Window Trimmer
  • Merchandise Manager
  • Merchandising Coordinator
  • Retail Manager

cluster: Marketing

pathway: Professional Sales

occupations:

  • Account Executive
  • Manufacturer's Sales Representative
  • Sales Manager
  • Salesperson
  • Telemarketer
  • Trade Show Manager

The framework is divided into two sections: course content and related information. The course content consists of the tasks/competencies validated by industry experts as either essential or desirable (optional) for an entry-level worker to know or be able to do. Each task/competency is accompanied by a definition, a number of process/skill questions (not present in some frameworks), and various related elements that reinforce or are reinforced by its particular instructional objective. Following the course content section, the related information section includes unduplicated lists of various elements correlated with each task, supplementary information showing ways in which these elements relate to the course, and various general requirements for CTE students in Virginia.

Frameworks may include the following elements. Elements identified by an asterisk (*) are not found in all frameworks:

The following documents and Web sites are designed to enhance CTE course instruction in Virginia: