# CTE Resource Center - Verso - Fashion Marketing National MBAResearch Standards-Marketing Correlation by Task

CTE Resource Center - Verso

Virginia’s CTE Resource Center

National MBAResearch Standards-Marketing Correlation by Task

In this course, the following tasks/competencies reinforce the standards listed beside them. Teachers may identify additional reinforcements in locally developed instructional materials.

Task/Competency Number Task/Competency Statement Standards
39 Explain the concept of fashion in terms of apparel, accessories, health and beauty products and services, home fashions, and auxiliary services. National MBAResearch Standards-Marketing: Acquire a foundational knowledge of product/service management to understand its nature and scope.
45 Identify the characteristics of natural and man-made fibers. National MBAResearch Standards-Marketing: Acquire a foundational knowledge of product/service management to understand its nature and scope. ♦ Acquire product knowledge to communicate product benefits and to ensure appropriateness of product for the customer.
46 Identify basic fabric-construction techniques. National MBAResearch Standards-Marketing: Acquire a foundational knowledge of product/service management to understand its nature and scope. ♦ Acquire product knowledge to communicate product benefits and to ensure appropriateness of product for the customer.
57 Explain the concept of marketing identification. National MBAResearch Standards-Marketing: Select target market appropriate for product/business to obtain the best return on marketing investment (ROMI).
59 Identify the channels of distribution used in the fashion industry. National MBAResearch Standards-Marketing: Acquire foundational knowledge of channel management to understand its role in marketing. ♦ Manage channel activities to minimize costs and to determine distribution strategies.
60 Differentiate between marketing and merchandising. National MBAResearch Standards-Marketing: Acquire a foundational knowledge of product/service management to understand its nature and scope.
61 Explain the concept of branding. National MBAResearch Standards-Marketing: Employ product-mix strategies to meet customer expectations. ♦ Generate product ideas to contribute to ongoing business success. ♦ Position products/services to acquire desired business image.
62 Describe the impact of technology on all aspects of the fashion industry. National MBAResearch Standards-Marketing: Acquire foundational knowledge of marketing-information management to understand its nature and scope.
63 Research the relationship between Web sites and the marketing functions as they relate to fashion marketing. National MBAResearch Standards-Marketing: Understand data-collection methods to evaluate their appropriateness for the research problem/issue.
67 Explain the economic impacts of knock-offs and counterfeit products on the authentic fashion industry. National MBAResearch Standards-Marketing: Position products/services to acquire desired business image.
70 Compare types of fashion retailers and their target markets. National MBAResearch Standards-Marketing: Select target market appropriate for product/business to obtain the best return on marketing investment (ROMI).
71 Identify industry categories of fashion merchandising. National MBAResearch Standards-Marketing: Acquire a foundational knowledge of product/service management to understand its nature and scope.
73 Describe the major factors affecting selling price. National MBAResearch Standards-Marketing: Develop a foundational knowledge of pricing to understand its role in marketing.
74 Describe the psychological effects of pricing. National MBAResearch Standards-Marketing: Develop a foundational knowledge of pricing to understand its role in marketing.
75 Differentiate between cost and retail price. National MBAResearch Standards-Marketing: Develop a foundational knowledge of pricing to understand its role in marketing.
76 Calculate retail price. National MBAResearch Standards-Marketing: Develop a foundational knowledge of pricing to understand its role in marketing.
79 Identify fashion information media. National MBAResearch Standards-Marketing: Acquire a foundational knowledge of promotion to understand its nature and scope.
80 Identify the roles of fashion information media. National MBAResearch Standards-Marketing: Acquire a foundational knowledge of promotion to understand its nature and scope.
85 Describe the importance of inventory control. National MBAResearch Standards-Marketing: Acquire foundational knowledge of channel management to understand its role in marketing. ♦ Manage channel activities to minimize costs and to determine distribution strategies.
87 Identify the elements of the promotional mix. National MBAResearch Standards-Marketing: Acquire a foundational knowledge of promotion to understand its nature and scope.  ♦ Understand promotional channels used to communicate with targeted audiences.
88 Identify types of promotional media. National MBAResearch Standards-Marketing: Understand promotional channels used to communicate with targeted audiences. ♦ Understand the use of an advertisement's components to communicate with targeted audiences.
89 Compare the benefits of each type of promotional media. National MBAResearch Standards-Marketing: Manage promotional activities to maximize return on promotional efforts. ♦ Understand promotional channels used to communicate with targeted audiences.
90 Explain the concept of customer loyalty programs. National MBAResearch Standards-Marketing: Understand sales processes and techniques to enhance customer relationships and to increase the likelihood of making sales.
91 Explain the importance of visual merchandising. National MBAResearch Standards-Marketing: Acquire a foundational knowledge of promotion to understand its nature and scope.
92 Identify environmental elements that influence the shopper's experience. National MBAResearch Standards-Marketing: Acquire a foundational knowledge of promotion to understand its nature and scope.  ♦ Understand sales processes and techniques to enhance customer relationships and to increase the likelihood of making sales.
93 Identify types and uses of store fixturing. National MBAResearch Standards-Marketing: Acquire a foundational knowledge of promotion to understand its nature and scope.  ♦ Understand sales processes and techniques to enhance customer relationships and to increase the likelihood of making sales.
95 Explain the use of planograms. National MBAResearch Standards-Marketing: Acquire a foundational knowledge of promotion to understand its nature and scope.  ♦ Understand sales processes and techniques to enhance customer relationships and to increase the likelihood of making sales.
104 Explain the importance of customer service. National MBAResearch Standards-Marketing: Acquire a foundational knowledge of selling to understand its nature and scope. ♦ Employ sales processes and techniques to enhance customer relationships and to increase the likelihood of making sales.
105 Compare various types of customer service. National MBAResearch Standards-Marketing: Acquire a foundational knowledge of selling to understand its nature and scope. ♦ Employ sales processes and techniques to enhance customer relationships and to increase the likelihood of making sales.
108 Explain company policy to a customer. National MBAResearch Standards-Marketing: Employ sales processes and techniques to enhance customer relationships and to increase the likelihood of making sales.
109 Communicate a customer-service suggestion to supervisor. National MBAResearch Standards-Marketing: Acquire a foundational knowledge of selling to understand its nature and scope.
110 Describe procedures for handling a customer's complaint. National MBAResearch Standards-Marketing: Understand sales processes and techniques to enhance customer relationships and to increase the likelihood of making sales.
111 Handle different types of customers. National MBAResearch Standards-Marketing: Understand sales processes and techniques to enhance customer relationships and to increase the likelihood of making sales.
114 Demonstrate customer-service techniques. National MBAResearch Standards-Marketing: Understand sales processes and techniques to enhance customer relationships and to increase the likelihood of making sales.
115 Describe methods used to encourage customer retention. National MBAResearch Standards-Marketing: Acquire a foundational knowledge of selling to understand its nature and scope. ♦ Understand sales processes and techniques to enhance customer relationships and to increase the likelihood of making sales.
116 Classify customer buying motives. National MBAResearch Standards-Marketing: Acquire product knowledge to communicate product benefits and to ensure appropriateness of product for the customer.
117 Explain the selling process. National MBAResearch Standards-Marketing: Acquire a foundational knowledge of selling to understand its nature and scope.
118 Demonstrate the steps of the sale. National MBAResearch Standards-Marketing: Understand sales processes and techniques to enhance customer relationships and to increase the likelihood of making sales.