# CTE Resource Center - Verso - Opportunities in Hospitality and Tourism Task 323755428

CTE Resource Center - Verso

Virginia’s CTE Resource Center

Explain why global marketing is important in the hospitality and tourism industry.

Definition

Explanation should include the importance of global marketing in the hospitality and tourism industry as it relates to technology, transportation, government, and politics. Explanation should include how global marketing opens business to a much larger audience.

Process/Skill Questions

  • What is global marketing?
  • How is global marketing affected by technology? By transportation? By government? By politics?
  • How does global marketing help bridge cultural gaps?
  • How has global marketing affected the hospitality and tourism industry?
  • How has global marketing changed the type of travelers?
  • How do political situations restrict the hospitality and tourism industry? Expand the hospitality and tourism industry?

Related Standards of Learning

English

10.5

The student will read, interpret, analyze, and evaluate nonfiction texts.
  1. Analyze text features and organizational patterns to evaluate the meaning of texts.
  2. Recognize an author’s intended audience and purpose for writing.
  3. Skim materials to develop an overview and locate information.
  4. Compare and contrast informational texts for intent and content.
  5. Interpret and use data and information in maps, charts, graphs, timelines, tables, and diagrams.
  6. Draw conclusions and make inferences on explicit and implied information using textual support as evidence.
  7. Analyze and synthesize information in order to solve problems, answer questions, and generate new knowledge.
  8. Analyze ideas within and between selections providing textual evidence.
  9. Summarize, paraphrase, and synthesize ideas, while maintaining meaning and a logical sequence of events, within and between texts.
  10. Use reading strategies throughout the reading process to monitor comprehension.

11.5

The student will read, interpret, analyze, and evaluate a variety of nonfiction texts including employment documents and technical writing.
  1. Apply information from texts to clarify understanding of concepts.
  2. Read and correctly interpret an application for employment, workplace documents, or an application for college admission.
  3. Analyze technical writing for clarity.
  4. Paraphrase and synthesize ideas within and between texts.
  5. Draw conclusions and make inferences on explicit and implied information using textual support.
  6. Analyze multiple texts addressing the same topic to determine how authors reach similar or different conclusions.
  7. Analyze false premises, claims, counterclaims, and other evidence in persuasive writing.
  8. Recognize and analyze use of ambiguity, contradiction, paradox, irony, sarcasm, overstatement, and understatement in text.
  9. Generate and respond logically to literal, inferential, evaluative, synthesizing, and critical thinking questions about the text(s).

12.5

The student will read, interpret, analyze, and evaluate a variety of nonfiction texts.
  1. Use critical thinking to generate and respond logically to literal, inferential, and evaluative questions about the text(s).
  2. Identify and synthesize resources to make decisions, complete tasks, and solve specific problems.
  3. Analyze multiple texts addressing the same topic to determine how authors reach similar or different conclusions.
  4. Recognize and analyze use of ambiguity, contradiction, paradox, irony, overstatement, and understatement in text.
  5. Analyze false premises claims, counterclaims, and other evidence in persuasive writing.

History and Social Science

GOVT.13

The student will apply social science skills to understand how world governments and economies compare and contrast with the government and the economy in the United States by

  1. describing the distribution of governmental power;
  2. explaining the relationship between the legislative and executive branches;
  3. comparing and contrasting the extent of participation in the political process; and
  4. comparing and contrasting economic systems.

WG.17

The student will apply social science skills to analyze the impact of globalization by

  1. identifying factors, including comparative advantage, that influence the distribution of economic activities and trade;
  2. describing ways that economic and social interactions change over time; and
  3. mapping, describing, and evaluating economic unions.

Other Related Standards

National MBAResearch Standards-Business Administration

Understand economic systems to be able to recognize the environments in which businesses function.

 

Understand fundamental economic concepts to obtain a foundation for employment in business.

 

Understand global trade's impact to aid business decision-making.

 

Understand marketing's role and function in business to facilitate economic exchanges with customers.

 

Understand the nature of business to show its contributions to society.