# CTE Resource Center - Verso - Opportunities in Hospitality and Tourism Task 323755417

CTE Resource Center - Verso

Virginia’s CTE Resource Center

Identify the role of hospitality and tourism in Virginia.


Identification should include specific types of destination marketing in Virginia, including
  • history (e.g., Civil War attractions, Monticello)
  • equine
  • ecotourism
  • environmental attractions (e.g., mountains, beaches, Natural Bridge)
  • wineries
  • outdoor recreation (e.g., skiing, hiking).

Identification should also include an evaluation of the “Virginia is for Lovers” campaign.

Process/Skill Questions

  • What impact does hospitality and tourism have on Virginia’s economy?
  • What are some techniques that can be used to help Virginia remain a top employer in hospitality and tourism?
  • What areas of the state contribute the most to Virginia’s economic growth?
  • How does the “Virginia is for Lovers” campaign promote the Commonwealth? Is it effective?
  • How has technology helped promote Virginia as a destination?
  • How has technology played a role in promoting and marketing tourism in Virginia?
  • How roles do Virginia’s political and economic structures play in the state’s economy and hospitality and tourism industries?
  • How does the Commonwealth of Virginia strengthen its brand as a tourist destination?
  • Where does Virginia rank in employment figures in the hospitality and tourism industry?
  • What types of employment are available in the hospitality and tourism in Virginia?
  • How has the growth of wineries impacted hospitality and tourism in Virginia?
  • What major historical attractions exist in Virginia? What type of impact do these attractions have on the hospitality and tourism industry?
  • What attractions exist in Virginia that appeal to the outdoor enthusiast?

Related Standards of Learning

History and Social Science


The student will apply social science skills to analyze the patterns of urban development by

  1. applying the concepts of site and situation to major cities in each region;
  2. explaining how the functions of towns and cities have changed over time; and
  3. describing the unique influence of urban areas and challenges they face.


The student will apply social science skills to analyze how forces of conflict and cooperation affect the division and control of Earth’s surface by

  1. explaining and evaluating reasons for the creation of different political divisions; and
  2. describing ways cooperation among political jurisdictions is used to solve problems and settle disputes.

Other Related Standards

National MBAResearch Standards-Business Administration

Acquire information to guide business decision-making.


Understand marketing's role and function in business to facilitate economic exchanges with customers.


Understand the nature of business to show its contributions to society.