# CTE Resource Center - Verso - Opportunities in Hospitality and Tourism Task 199846835

CTE Resource Center - Verso

Virginia’s CTE Resource Center

Describe the concept of relationship marketing within the hospitality and tourism industry.

Definition

Description should include the following:
  • The concept of developing and maintaining personal relationships with customers or another businesses, whether face-to-face or electronically
  • The importance of gathering relevant data from customers to enhance relationships
  • The importance of marketing to current customers (e.g., through customized sales, occasional rewards, or established rewards programs).

Process/Skill Questions

  • What are some business relationships that exist within the hospitality and tourism industry? How do these relationships affect customers?
  • How does the concept of relationship marketing affect consumer buying decisions?
  • What incentives might a hospitality and tourism company create to retain current customers?
  • What is the goal of relationship marketing?
  • What is the cost of lost customers?
  • What are the different levels of relationships (e.g., basic, reactive, accountable, proactive, partnerships)?
  • Why is it important to develop relationships with customers? With businesses?

Related Standards of Learning

English

10.5

The student will read, interpret, analyze, and evaluate nonfiction texts.
  1. Analyze text features and organizational patterns to evaluate the meaning of texts.
  2. Recognize an author’s intended audience and purpose for writing.
  3. Skim materials to develop an overview and locate information.
  4. Compare and contrast informational texts for intent and content.
  5. Interpret and use data and information in maps, charts, graphs, timelines, tables, and diagrams.
  6. Draw conclusions and make inferences on explicit and implied information using textual support as evidence.
  7. Analyze and synthesize information in order to solve problems, answer questions, and generate new knowledge.
  8. Analyze ideas within and between selections providing textual evidence.
  9. Summarize, paraphrase, and synthesize ideas, while maintaining meaning and a logical sequence of events, within and between texts.
  10. Use reading strategies throughout the reading process to monitor comprehension.

11.5

The student will read, interpret, analyze, and evaluate a variety of nonfiction texts including employment documents and technical writing.
  1. Apply information from texts to clarify understanding of concepts.
  2. Read and correctly interpret an application for employment, workplace documents, or an application for college admission.
  3. Analyze technical writing for clarity.
  4. Paraphrase and synthesize ideas within and between texts.
  5. Draw conclusions and make inferences on explicit and implied information using textual support.
  6. Analyze multiple texts addressing the same topic to determine how authors reach similar or different conclusions.
  7. Analyze false premises, claims, counterclaims, and other evidence in persuasive writing.
  8. Recognize and analyze use of ambiguity, contradiction, paradox, irony, sarcasm, overstatement, and understatement in text.
  9. Generate and respond logically to literal, inferential, evaluative, synthesizing, and critical thinking questions about the text(s).

12.5

The student will read, interpret, analyze, and evaluate a variety of nonfiction texts.
  1. Use critical thinking to generate and respond logically to literal, inferential, and evaluative questions about the text(s).
  2. Identify and synthesize resources to make decisions, complete tasks, and solve specific problems.
  3. Analyze multiple texts addressing the same topic to determine how authors reach similar or different conclusions.
  4. Recognize and analyze use of ambiguity, contradiction, paradox, irony, overstatement, and understatement in text.
  5. Analyze false premises claims, counterclaims, and other evidence in persuasive writing.

Other Related Standards

National MBAResearch Standards-Business Administration

Understand marketing's role and function in business to facilitate economic exchanges with customers.

 

Understand operation's role and function in business to value its contribution to a company.

 

Understand the nature of business to show its contributions to society.

 

National MBAResearch Standards-Marketing

Acquire a foundational knowledge of selling to understand its nature and scope.

 

Acquire foundational knowledge of marketing-information management to understand its nature and scope.

 

Acquire product knowledge to communicate product benefits and to ensure appropriateness of product for the customer.

 

Evaluate marketing research procedures and findings to assess their credibility.

 

Interpret marketing information to test hypotheses and/or to resolve issues.

 

Understand data-collection methods to evaluate their appropriateness for the research problem/issue.

 

Understand sales processes and techniques to enhance customer relationships and to increase the likelihood of making sales.