# CTE Resource Center - Verso - Opportunities in Hospitality and Tourism Task 199846834

CTE Resource Center - Verso

Virginia’s CTE Resource Center

Describe strategies to serve the needs of specific target markets.

Definition

Description should include strategies such as the following:
  • Collecting (e.g., via listening, questioning, observing nonverbal cues, and reviewing customer history) and analyzing customer data to determine needs in each target market
  • Applying information about customer needs to product design and product image decisions
  • Pricing products appropriately for target markets
  • Promoting products to target markets
  • Distributing products appropriately to target markets

Process/Skill Questions

  • How would a hotel design its product to satisfy a low-income family? A middle-income family? A high-income family?
  • What is the role of technology in reaching specific target markets?
  • How does the target market affect the distribution of a hospitality and tourism product?
  • How might differentiation among like products better serve the needs of specific target markets?
  • How does the target market affect the positioning of a hospitality and tourism product?

Related Standards of Learning

English

10.5

The student will read, interpret, analyze, and evaluate nonfiction texts.
  1. Analyze text features and organizational patterns to evaluate the meaning of texts.
  2. Recognize an author’s intended audience and purpose for writing.
  3. Skim materials to develop an overview and locate information.
  4. Compare and contrast informational texts for intent and content.
  5. Interpret and use data and information in maps, charts, graphs, timelines, tables, and diagrams.
  6. Draw conclusions and make inferences on explicit and implied information using textual support as evidence.
  7. Analyze and synthesize information in order to solve problems, answer questions, and generate new knowledge.
  8. Analyze ideas within and between selections providing textual evidence.
  9. Summarize, paraphrase, and synthesize ideas, while maintaining meaning and a logical sequence of events, within and between texts.
  10. Use reading strategies throughout the reading process to monitor comprehension.

11.5

The student will read, interpret, analyze, and evaluate a variety of nonfiction texts including employment documents and technical writing.
  1. Apply information from texts to clarify understanding of concepts.
  2. Read and correctly interpret an application for employment, workplace documents, or an application for college admission.
  3. Analyze technical writing for clarity.
  4. Paraphrase and synthesize ideas within and between texts.
  5. Draw conclusions and make inferences on explicit and implied information using textual support.
  6. Analyze multiple texts addressing the same topic to determine how authors reach similar or different conclusions.
  7. Analyze false premises, claims, counterclaims, and other evidence in persuasive writing.
  8. Recognize and analyze use of ambiguity, contradiction, paradox, irony, sarcasm, overstatement, and understatement in text.
  9. Generate and respond logically to literal, inferential, evaluative, synthesizing, and critical thinking questions about the text(s).

12.5

The student will read, interpret, analyze, and evaluate a variety of nonfiction texts.
  1. Use critical thinking to generate and respond logically to literal, inferential, and evaluative questions about the text(s).
  2. Identify and synthesize resources to make decisions, complete tasks, and solve specific problems.
  3. Analyze multiple texts addressing the same topic to determine how authors reach similar or different conclusions.
  4. Recognize and analyze use of ambiguity, contradiction, paradox, irony, overstatement, and understatement in text.
  5. Analyze false premises claims, counterclaims, and other evidence in persuasive writing.

Other Related Standards

National MBAResearch Standards-Business Administration

Acquire information to guide business decision-making.

 

Understand marketing's role and function in business to facilitate economic exchanges with customers.

 

Understand operation's role and function in business to value its contribution to a company.

 

Understand the nature of business to show its contributions to society.

 

National MBAResearch Standards-Marketing

Acquire a foundational knowledge of product/service management to understand its nature and scope.

 

Acquire a foundational knowledge of promotion to understand its nature and scope.

 

Acquire a foundational knowledge of selling to understand its nature and scope.

 

Acquire foundational knowledge of channel management to understand its role in marketing.

 

Acquire foundational knowledge of marketing-information management to understand its nature and scope.

 

Acquire product knowledge to communicate product benefits and to ensure appropriateness of product for the customer.

 

Develop a foundational knowledge of pricing to understand its role in marketing.

 

Employ product-mix strategies to meet customer expectations.

 

Generate product ideas to contribute to ongoing business success.

 

Understand sales processes and techniques to enhance customer relationships and to increase the likelihood of making sales.